AGM - Brand & Communications

Job Req ID: 50157

Location:

Pune, Maharashtra, IN

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Function: Marketing/Digital

About:

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

Job Purpose

To lead the Brand Communication efforts for the respective Clusters along with the Cluster Brand Operations Head @ Corporate.

To report into the Cluster Marketing Heads with dotted line to Brand Communications and Strategy Lead.

Key Result Areas/Accountabilities

Brand health monitoring - Identify cluster business needs – consumer insights – develop quarterly calendar – Align & close Marketing head – share/align corporate + media SPOC

Monitor Brand Track metrics – Awareness, Consideration and TOM and recommend actions to improve brand health

Budgets Management: Develop quarterly budgets plan – align marketing heads and Brand Communications Lead @Corporate - Monitor budgets - collate and share expenses with Corp media/Cluster Ops Leads

Circle Product Campaigns:

Develop product briefs from circles basis calendar - Convert product briefs to communication briefs – Align corporate SPOC - Share it with centralized Ogilvy – Creative output signoff from corporate SPOC- Develop GTM package basis corporate SPOC signoff & handover to circle execution team

Monitor & collate performance results for respective cluster – share with corporate circle spoc

Corporate campaigns:

Align GTM plans for clusters basis circle budgets

Align corporate teams (circle + Media SPOC) - Deliver package to circle execution teams

Monitor & collate results for respective cluster – share with corporate circle spoc

Digital Campaigns and Innovations: Supporting digital marketing campaigns in collaboration with Corporate media planning team and drive innovative communication ideas, emerging media opportunities and consumer engagement initiatives to improve brand awareness and consideration

Circle Activation/events /sponsorships – Evaluate & Align & take budget approvals from corporate / media SPOC and supervise execution of same

In-Market visibility: Monitor Retail branding and in market visibility execution by highlighting issues and lead mitigation plans

Press Release: Lead PR plan for cluster in alignment with Corporate Communications team

Brand guidelines: Ensure all internal/external communication adheres to brand guidelines along with corporate brand SPOC

Quarterly reviews with the agencies on the work done and a competitive analysis to develop benchmarks and way forwards

Core Competencies, Knowledge, Experience

Experience of 8-10 years in total of which 4+ years in a similar role in telecom

Excellent Creative and Communication abilities

High level of analytical skills

Strategic thinking and knowledge of fundamentals of brand building

Creative thinking

Collaboration

Leadership

Process orientation

Knowledge of digital marketing, media planning and integrated marketing campaigns

Budget Planning and Cost management

Vendor management experience

Must have technical / professional qualifications

MBA/PGDM

Vodafone Idea Limited (formerly Idea Cellular Limited)

An Aditya Birla Group & Vodafone partnership