Intern Digital Marketing Europe (f/m/x)

A GOOD INTERNSHIP IS NEVER HANDS OFF.

SHARE YOUR PASSION.

We believe in creating an environment where our interns really can learn by doing and where they are given their own areas of responsibility right from the start of their time with us. That’s why our experts will treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do.

Our team at the BMW Group shapes innovative digital marketing strategies for BMW and MINI. We offer you the opportunity to gain valuable experience in a European, diverse team and to support digital media activities.

What awaits you?

You will support paid media campaigns across various channels such as Social Media, Paid Search and Programmatic, with a focus on the German market.

Furthermore, you help managing and overseeing Sweepstakes Campaigns for the German market while coordinating external partners and acting as an interface to internal stakeholders.

In addition, you contribute to smaller digital media projects and coordinate closely with your team, agencies and internal departments.

Moreover, you will assist in reporting and analysing digital media activities to derive optimisations and improve media efficiency.

Here, you support a European and diverse team covering markets like Italy, Spain, UK, Nordics and Poland.

Additionally, you will gain insight into BMW and MINI products, innovations and product launches.

What should you bring along?

Studies in Business, Marketing or a related field.

Relevant experience from other internships or professional training.

Advanced MS Office skills, especially Outlook, Excel and PowerPoint.

Knowledge of marketing funnel, marketing channels and analysis; Adobe Analytics and Google Analytics are an advantage.

High affinity for analytics, data and precision.

Team player with flexibility and proactive support capabilities.

Fluent German and English skills, at least C1 level.

What do we offer?

Comprehensive mentoring & onboarding.

Personal & professional development.

Flexible working hours.

Mobile work.

Attractive & fair compensation.

Apartments for students (subject to availability & only at the Munich location).

And much more, see bmw.jobs/whatweoffer

Start date: Earliest start date 11/01/2026

Duration: 6 months

Working hours: Full-time

You can find helpful tips on your application and the application process.

At the BMW Group, we place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experience, and skills of the applicants.

Legal Entity:

BMW AG

Location:

Munich

Job Field:

Digital Marketing

Job Id:

191823

Publication Date:

13.07.2026