Marketing and Media Lead, Hair Portfolio

Job Purpose

Beauty & Wellbeing (B&W) is a powerhouse business driving growth in Hair and Skin Care with iconic brands like Dove, Dove Men+Care, TRESemmé, Shea Moisture, Nexxus, and Vaseline. In Canada, Hair Care is the anchor of our B&W portfolio and a primary engine for our growth ambition.

The Marketing and Media Lead, Hair Portfolio, is the end-to-end leader for Unilever Canada’s Hair business, holding full accountability for Dove, Dove Men+Care, TRESemmé, Shea Moisture, and Nexxus. This role also stewards the total B&W Canada media investment strategy, integrating brand equity, demand creation, and media effectiveness into a unified growth engine.

As a key member of the B&W Canada Leadership Team, you will accelerate the growth of our power brands and spearhead the local transformation of our Social-First Demand Generation (SFDG) model to deliver best-in-class market impact and effectiveness.

Key Accountabilities

End-to-End Hair Portfolio Leadership:

Own the multi-brand Hair Portfolio strategy, including 3-year strategic plans, growth roadmaps, and in-year activation across Dove, DMC, TRESemmé, Shea Moisture, and Nexxus.

Deliver brand-specific targets (TO, NSV, USG, GM, PBO, market share, and Brand Health) in partnership with CS&P, Finance, and CD Ops.

Safeguard brand equity by ensuring consistency of Brand Key, BCI, and Distinctive Brand Assets while adapting them for Canadian consumer and retail nuances.

Execute simultaneous grow-and-turnaround agendas across our power brands.

Localize global innovation and communications strategies by partnering with North America and Global teams to ensure speed and market relevance.

Media Investment Leadership:

Define the total B&W Canada media investment strategy, establishing allocation principles, working-media targets, and ROI guardrails aligned with industry best practices.

Steward the annual media plan across all power brands in partnership with the Media & Digital Engagement team.

Optimize BMI effectiveness (B-Smart) and funnel sufficiency, establishing measurement disciplines that trace 80%+ of marketing spend to business performance.

Champion social-first, connected commerce models, integrating paid, owned, earned, and retail media into cohesive full-funnel plans.

Demand Creation & Social-First Transformation:

Operationalize the Social-First Demand Generation (SFDG) model, transitioning from campaign-based planning to an always-on, community-driven ecosystem.

Drive strategic partnerships and cultural collaborations - across creators, platforms, and retailers - to unlock breakthrough demand and earned impact.

Elevate brand distinctiveness through creative excellence and modular content development that maximizes ROI.

Cross-Functional Leadership & Business Delivery:

Orchestrate integrated business plans (S&OP, IBP) through cross-functional partnership with CS&P, CD, Finance, Supply Chain, and CMI.

Drive retail excellence, applying "shelf-back" thinking to ensure flawless execution (Perfect Store, POG, DWP) by brand and customer.

Talent & Team Leadership:

Cultivate a high-performing, "play-to-win" culture focused on beauty and wellness.

Model Unilever’s Standards of Leadership: Personal Mastery, Passion for High Performance, Consumer & Customer Focus, and Talent Catalyst.

Required Qualifications

Bachelor's degree

10+ years of progressive marketing or brand management experience, within CPG

Proven track record of leading multi-brand portfolios with end-to-end P&L accountability, including brand equity, innovation, and demand creation

Strong expertise in media investment leadership, including BMI planning, working-media effectiveness, and full-funnel, social-first strategy

Deep understanding of the Canadian consumer, retail environment, and cultural landscape

Experience managing complex cross-functional relationships across local, North American, and Global teams with strong influencing and stakeholder management skills

Demonstrated success in coaching, developing, and inspiring high-performing teams and agency partners

Fluency in data-driven decision making, including Nielsen, Numerator, brand health metrics, and marketing effectiveness frameworks

Preferred Qualifications

MBA or equivalent post-graduate qualification

Direct experience in the Hair Care category

Proven experience leading brand turnarounds and premiumization initiatives

Ideally in beauty, personal care, or another consumer-driven category

Pay: The pay range for this position is $131,800-$181,000. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Long-Term Incentive (LTI): This position is LTI eligible.

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverage for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

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If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.

Si vous êtes une personne handicapée qui a besoin d'aide à tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au NA.Accommodations@unilever.com. Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin d'aide et ne sont pas un moyen d'enquêter sur les postes.

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