Manager, Digital, Brand and Design

About Us

Tian Bao Travel is a travel services company dedicated to delivering high-quality travel experiences for our clients. As our business continues to grow, we're looking for a thoughtful, execution-driven Brand Strategy Manager to lead our team in telling Tian Bao's brand story - so that more travelers choose us because they trust us. If you understand both travel and branding, and love turning strategy into real, measurable growth, we'd love to hear from you.

What You'll Do

As Brand Strategy Manager, you'll own Tian Bao Travel's brand positioning and communications, including:

Develop and execute the company's overall brand strategy - defining our positioning, core values, and points of differentiation so that "Tian Bao Travel" stands for something clear in customers' minds.

Plan the annual brand communications calendar, designing brand campaigns around our product lines and peak travel seasons, and coordinating resources across online and offline channels.

Lead our brand's visual identity and content tone, ensuring consistency across the website, social media accounts, short-form video, and marketing collateral.

Partner closely with the marketing, sales, and product teams to translate brand strategy into measurable customer acquisition and word-of-mouth growth.

Manage external partners (advertising, design, PR, media, and KOLs/influencers), overseeing budget, timelines, and quality of output.

Track industry trends and competitor moves, and continuously optimize our brand approach through data-driven review.

Lead the brand team - setting goals, assigning work, and coaching team members.

What We're Looking For

Bachelor's degree or above; a major in Marketing, Communications, Advertising, Journalism, or a related field is preferred.

3+ years of experience in brand strategy or brand marketing, including hands-on ownership of brand projects; a background in travel, lifestyle, or consumer services is a plus.

Strong end-to-end brand strategy thinking - able to connect positioning, content, and communications into a complete loop and drive it to execution.

Excellent copywriting and communication skills, with the ability to clearly convey brand messaging; a good eye for visual design.

Familiarity with the brand-building logic of major platforms (e.g. WeChat, Douyin/TikTok, Xiaohongshu/RED); comfortable with both content and data.

Solid project management and cross-functional collaboration skills, able to run multiple projects at once.

Team management or mentoring experience preferred.

Genuine enthusiasm for the travel industry and a passion for helping people travel happily and worry-free.

Job Types: Full-time, Permanent

Pay: $40,000.00-$60,000.00 per year

Benefits:

Life insurance

Work Location: In person