E-commerce Manager

E-Commerce Manager - Role Specification

Nature of Role

The Andrews E-Commerce Manager is primarily responsible for executing comprehensive e-commerce strategy while leading the digital team to scale online operations. This role's primary responsibilities are essential for driving the business towards an overall goal of continually optimizing the Andrews eCommerce Customer Journey, business growth, and operational excellence.

The role is led by a customer-first mentality and demands advanced strategic thinking as well as experience in team leadership and platform optimization. Skills and experience are supported by data-driven decision making, strategic planning, innovative problem solving, and a collaborative, cross-functional leadership mindset.

Areas of Responsibility

Demand Generation

Develop and execute comprehensive digital marketing strategies to drive traffic, conversion, and customer acquisition across all digital channels

Lead customer segmentation and persona development initiatives, leveraging data insights to optimize targeting and personalization strategies

Collaborate with buying and marketing teams to develop seasonal campaigns, promotional strategies, and brand partnerships that drive online revenue growth

Build and maintain relationships with digital marketing vendors, influencers, and strategic partners to reach and brand awareness

'Product' Management (Customer Experience and Journey)

Own the end-to-end digital customer experience strategy, from discovery through post-purchase engagement and retention

Lead website optimization initiatives including UX/UI improvements, conversion rate optimization, and mobile experience enhancement

Develop and implement customer journey mapping and personalization strategies to increase engagement and lifetime value

Oversee virtual styling services and digital consultation offerings that extend Andrews' in-store expertise to online customers

Manage website merchandising strategy, ensuring optimal product presentation and seasonal campaign execution

Performance Measurement

Establish and track key performance indicators across all digital channels, providing regular reporting and insights to leadership

Analyze customer behavior data, sales metrics, and operational KPIs to identify growth opportunities and optimization priorities

Develop forecasting models for revenue, traffic, and customer acquisition to support strategic planning and budget allocation

Monitor competitive landscape and industry trends to benchmark performance and identify strategic opportunities

People Management

Lead, develop, and coach the 3-person e-commerce team, setting clear goals and career development paths

Recruit, onboard, and retain top talent as the digital team scales with business growth

Establish team workflows, communication protocols, and performance management systems to ensure operational excellence

Foster a culture of continuous learning, innovation, and customer-centricity within the digital team

Collaborate effectively with cross-functional teams including buying, marketing, IT, and store operations

Finance Management

Own e-commerce P&L responsibility, managing budgets, forecasting revenue, and optimizing cost structures

Track and optimize customer acquisition costs, lifetime value, and return on advertising spend across all digital channels

Develop pricing strategies and promotional calendars that maximize profitability while maintaining brand positioning

Monitor inventory turnover and work with buying team to optimize product mix and inventory investment

Process Management

Design and implement scalable operational processes for order management, inventory synchronization, and customer service

Establish quality control standards for product uploads, content creation, and customer communications

Optimize integration between online and in-store operations, ensuring consistent brand experience across all touchpoints

Lead digital transformation initiatives and platform upgrades to support business growth and operational efficiency

Competencies

Required

5+ years e-commerce management with proven track record scaling online revenue

3+ years leading e-commerce teams in fashion/luxury retail environments

Expert-level Shopify Plus platform knowledge and advanced analytics capabilities

Digital marketing expertise (SEO, SEM, email marketing, social commerce)

Strong financial acumen with P&L management experience

Preferred

Women's luxury fashion retail experience in North American market

Experience with CRO, A/B testing, and conversion optimization

Knowledge of AI tools, automation platforms, and omnichannel operations

Project management experience with complex, multi-stakeholder initiatives