Outside Sales Representative

Job description:

TECHNIQUIP

Equipment Sales & Service Inc.

Authorized SANY Dealer | Barrie · Vaughan · London | Serving Southern Ontario

Territory Sales Representative

Build a Territory. Grow Your Network. Be Rewarded for Your Success.

Techniquip Equipment Sales & Service is one of Ontario’s leading equipment dealerships and the largest SANY dealer in the province. With multiple locations and a growing footprint, we are looking for a motivated, customer-focused Territory Sales Representative who thrives on building relationships, uncovering opportunities, and delivering solutions that help customers succeed.

This is more than a sales role - it’s an opportunity to build a territory, grow your network, and make a direct impact on the success of both our customers and our company.

If you’re competitive, self-driven, and enjoy meeting people, solving problems, and closing deals, we’d like to hear from you.

What You’ll Do

Develop and grow a designated sales territory by identifying and pursuing new business opportunities.

Build strong, long-term relationships with contractors, business owners, fleet managers, and decision makers.

Manage and existing customer accounts while actively prospecting for new customers.

Conduct customer visits, equipment demonstrations, and product presentations.

Understand customer challenges and recommend solutions that deliver value and improve productivity.

Generate leads through cold calling, email campaigns, networking, referrals, social media, and industry events.

Prepare quotations, negotiate pricing, and close sales opportunities.

Maintain accurate customer records, sales activities, and opportunities within the CRM system.

Monitor market trends, competitor activity, and customer feedback to identify growth opportunities.

Collaborate with internal departments - including parts, service, rentals, and management - to ensure an exceptional customer experience.

Represent Techniquip and SANY at trade shows, industry events, and customer functions.

What We’re Looking For Experience & Skills

Minimum 2 years of experience in B2B, B2C, equipment, construction, industrial, rental, or related sales environments.

Proven ability to meet or exceed sales goals and performance targets.

Strong prospecting and lead-generation skills, including cold calling, email outreach, networking, and social media engagement.

Excellent communication and active-listening skills, with the ability to uncover customer needs rather than simply sell a product.

Strong negotiation, objection-handling, and closing skills.

Ability to build trust, establish rapport, and create long-term customer relationships.

Self-motivated, with a strong work ethic and the resilience to overcome challenges and rejection.

Strong organizational and time-management skills, with the ability to manage multiple opportunities simultaneously.

Product & Business Knowledge

Ability to learn and develop a strong understanding of equipment, products, and services to effectively guide customers through the buying process.

Understanding of pricing, margins, profitability, and sales performance metrics.

Comfortable using CRM systems, Microsoft Office, and other sales tools.

Ability to analyze territory performance and identify growth opportunities.

Requirements

Valid Ontario driver’s licence and a clean driving record.

Willingness to travel within the assigned territory, with regular customer and job-site visits.

Legally eligible to work in Canada.

What We Offer

Base Salary: $60,000 – $80,000 per year, plus uncapped commission

Uncapped commission program

Company vehicle

Fuel card

Dental care

Extended health care

Vision care

Ongoing product training and professional development

Career growth opportunities within a rapidly expanding organization

Why Techniquip?

At Techniquip, we believe our people are our greatest asset. We invest in our team, support entrepreneurial thinking, and provide the tools and resources needed to succeed. You’ll have the opportunity to represent industry-leading equipment, work alongside experienced professionals, and build a rewarding career in a growing organization.

Position Details

Job Type: Full-Time

Work Location / Territory: Ottawa and surrounding area

Compensation: Base Salary + Uncapped Commission

Benefits:

Dental care

Extended health care

Vision care

Work Location: On the road

Pay: $55,000.00-$70,000.00 per year

Benefits:

Dental care

Extended health care

Life insurance

Vision care

Work Location: On the road