Channel Marketing Manager

About the role

Scaling to $1B ARR and beyond means we need to build a go-to-market engine that drives growth across dozens of product SKUs, sales segments, buyer personas, and countries, and one of our most important levers for growth is the Broker channel.

We're looking for a Channel Marketing Manager aligned to the Broker channel to help deepen engagement, drive pipeline, and make Rippling the go-to solution for benefits brokers and their clients.

In this role, you’ll own and execute marketing initiatives that support our Broker sales motion, combining demand generation, partner marketing, product marketing, content strategy, and channel-facing communications.

This role is highly cross-functional. You’ll work closely with Rippling’s Broker Sales teams and the broader Marketing organization. We’d love to talk to you if you think like an owner, tell compelling stories, and thrive while driving multiple high-impact initiatives forward at once.

Our GTM team sits within the marketing organization. This role is based in either our New York or San Francisco office.

What you will do

Build and execute quarterly campaign themes across email, webinar, social, and events, plus always-on broker nurture programs that build awareness and trust

Own broker messaging and positioning, evolving it based on testing, market feedback, and sales insights

Create sales-support content that actually gets used, including co-branded assets, case studies, and first call decks

Partner with Channel Sales to identify gaps, spot opportunities, and deliver tailored campaigns and outreach

Analyze campaign ROI and iterate quickly, using data to decide what to scale, pivot, or cut

Collaborate across Sales Leadership, Revenue Operations, Product Marketing, Partner Success, and Marketing Operations as a trusted voice on broker go-to-market

What you will need

4–6 years of B2B marketing experience with a strong foundation in demand gen, product marketing, or partner/channel marketing

Proven track record running outbound campaigns and digital programs, including email, paid social, webinars, and more

Ability to create clear, impactful sales-support content including co-branded assets, case studies, and educational materials

Full-funnel thinker who balances nurture with activation and knows when to do each

Data-driven and results-oriented — you pull your own reports, find the insight, and act on it

Resourceful and execution-oriented — you know how to build and launch with what's available

Strong cross-functional communicator, especially with sales and leadership

Thrives in a fast-paced environment with high expectations and autonomy

If you’re excited to build high-impact marketing for a channel that’s critical to Rippling’s success — and you love working where marketing and sales go hand in hand — we’d love to meet you

Preferred skills

Experience in broker marketing, benefits, insurance, HRIS, payroll, or broader partner/channel ecosystem

Experience building 0-to-1 programs, repeatable campaign motions, or always-on nurture programs

Campaign reporting and analysis, Salesforce campaign/report fluency, email/lifecycle tooling, webinar tooling, and basic audience segmentation

Strong copywriting skills

Additional Information

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.