Director, Marketing Operations

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

Location: This is a hybrid role, with an onsite presence of 3 days per week at our NYC or Bethesda office.

Reports To: Head of Marketing Transformation & Operations

Role Purpose:

The Director of Marketing Operations is responsible for architecting GEICO's marketing operating system - the connective tissue that turns marketing strategy into measurable results at scale. This leader leads and implements the operational backbone that enables speed, quality, and impact across all marketing functions.

Operating at the intersection of strategy and execution, this role is deeply involved in making the day-to-day system work at GEICO. The position owns the operational foundation that ensures marketing programs and teams run smoothly: contract management, governance controls, workflow discipline, stakeholder alignment, and the systems that turn strategy into consistent delivery.

This leader ensures operating models are clear and consistently applied, while managing organizational change with minimal disruption during onboarding, transitions, and transformation initiatives. The role drives broader operations community excellence through scalable best practices, automation, AI integration, and streamlined processes that manage increasing complexity more effectively.

What You'll Own:

Operational Excellence & Delivery

Embed operational rigor across all workflows, controls, and reporting

Be the go-to escalation point for complex delivery or governance issues with swift resolution and minimal disruption

Design staffing models that map marketing talent efficiently across all workstreams

Connect the dots between strategy, funding, execution, and performance through clear processes and workflows

Eliminate funding friction - streamline how marketing work gets approved and activated

Cross-Functional Partnership & Influence

Build trusted relationships across the GEICO teams - essential for creating a system that actually works organization-wide

Create buy-in and consensus with teams outside your direct control

Design transparent communication so all teams stay clear on marketing ops progress with the right level of detail for each audience

Risk, Governance & Financial Stewardship

Primary marketing partner to Finance, Legal, Compliance, and Risk teams

Balance innovation with control- enable speed while maintaining operational integrity

Establish governance frameworks that ensure regulatory adherence, audit readiness, and risk mitigation

Drive automation to reduce manual effort, errors, and duplication

Ensure marketing investments scale without introducing operational, regulatory, or reputational risk

Partner & Scope Leadership

Lead partner strategy (alongside legal and supplier management) across supplier selection, negotiations, renewals, and compliance

Design scope processes within marketing that start with clear briefs and deliver trackable, measurable outcomes

Ensure compliance while supporting strategic sourcing and competitive RFPs

Single threaded leader for agency and supply management

Performance & Operational Excellence

Evolve supplier performance through KPIs, scorecards, and regular business reviews

Drive continuous improvement through process enhancements and cost-saving initiatives

Resolve performance issues quickly with structured corrective action plans

What Success Looks Like:

A clearly defined and understood marketing operating system that teams can easily navigate and use

Increased operational clarity—teams understand how work gets done, where decisions happen, and how tools connect

Measurable improvements in efficiency (speed, reduced friction) and effectiveness (quality, impact of output)

Strong adoption of the MOS across teams and agency partners

Marketing leaders can clearly articulate how the system enables better business outcomes

The MOS acts as a multiplier on marketing engagement, performance, and scalability

Who You Are:

Core Traits

A system level thinker with strong creative intuition

Comfortable operating in ambiguity and shaping what doesn’t yet exist

Fluent in both business strategy and technical possibility

Experience & Skills:

10+ years in marketing operations, transformation, creative technology, consulting, or platform strategy roles

Proven experience designing complex systems across tools and partners

Proven ability to design, embed and govern operational processes at scale, including tool adoption and change management programs

Strong understanding of modern MarTech, creative tools, automation, and AI enabled platforms

Ability to influence without direct ownership

Clear communicator who can translate between executives, technologists, creatives, and vendors

Comfortable making decisions in ambiguous, multi-stakeholder environments with competing priorities

Calm executive presence; able to operate confidently at senior client and leadership levels

#LI-AN1

Annual Salary $146,575.00 - $229,600.00 The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge:

Great Company: Protecting customers through life’s twists and turns with innovation and integrity.

Great Careers: Personalized development programs, mentorship, and certification assistance.

Great Culture: Inclusive and collaborative culture rooted in shared success.

Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.