international marketing manager

12 month ftc | hybrid 1x a week | london | 45,000 - 50,000 salary

at wagamama, food is life and we’re here to make every bite count. with over 165 restaurants across the UK (and growing fast) we’ve been dishing up vibrant, fresh asian inspired flavours since ‘92. it’s all about good food, good vibes, and good company

were looking for a international marketing manager + to join us for a 12 month fixed term contract ready to dive in and stir things up

purpose |

developing + executing marketing initiatives across our franchise network, driving covers + sales in our international restaurants. you will play a critical role in delivering two menu refresh campaigns and additional marketing campaigns annually, from brief writing to execution and analysis

this role is a mix of admin, customer satisfaction (Hgem), managing international websites and social platforms, + ensuring brand consistency through the approval of local marketing materials.

key accountabilities |

campaign development & execution

plan, develop, and deliver two menu refresh campaigns and all additional marketing campaigns per year

write comprehensive campaign briefs and manage the end-to-end delivery, including creative development, execution, and post-campaign analysis

support the development of new menu refreshes by providing insights and recommendations to ensure alignment with market trends and customer preferences

franchise support & marketing material oversight

review and approve marketing materials from franchise markets to ensure consistency with brand guidelines and messaging

act as the primary point of contact for franchise partners on marketing matters, providing support and guidance as required

website + social channel management

oversee the wagamama international websites + social channels, ensuring they reflect the latest brand and product information

manage the administrative relationship with franchisees who hold website + social channel update rights while maintaining overarching control and quality assurance

ensure franchise markets remain compliant with local laws and regulations related to website content and digital accessibility

customer satisfaction + insights

manage the relationship with our third-party customer satisfaction provider (Hgem)

analyse customer feedback monthly to identify trends and opportunities for improving

market expansion + new market onboarding

support the Head of International Marketing with the onboarding of new franchise markets through developing tailored marketing plans

key skills + role requirements |

ideally experience in an international marketing role, ideally within the food and beverage or franchising sector

strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously

proficiency in digital marketing, website management, and working with third party platforms including Facebook and Instagram

ability to devise marketing strategies and campaigns

ability to inspire and energise key stakeholders in proposed marketing activity

what’s in it for you |

hybrid working (only 1x a week in london hq, the rest at home)

come as you are culture, with modern offices, fresh fruit and soft drinks

£200 monthly wagamama food allowance - enjoy all your favourite dishes on us!

private healthcare cover

3% pension contribution

25 days holiday plus bank holidays

+ further discounts across retail, hospitality & leisure - perks that make life sweeter

supporting you every step of the way! family-friendly pay: 26 weeks full pay + 13 weeks half pay for expectant or adopting parents

nothing brings people together like great food. no matter where you’re from or who you are, you’ve got a seat at our table | because food is the ultimate connector, and here everyone belong