Fundraising Marketing Officer

Acorns Children's Hospice is looking for a marketing-focused Fundraising Legacy and In-Memory Officer to create and implement integrated marketing strategies that increase awareness, engagement and supporter participation in legacy and in-memory giving.

About the Role

At Acorns Children's Hospice we offer specialist palliative care and support for children and their families across the West Midlands. We are there wherever and whenever they need us, in the hospice, community and at home. As the UK's largest children's hospice charity, in terms of both numbers of children and families supported, and annual expenditure on our care work- we need to raise more than £14 million each year to run and support our care services.

As Legacy and In Memory Officer, you will:

Use your marketing skills and knowledge to support the delivery of a fundraising marketing programme to increase awareness, consideration, and pledges of gifts in wills

Create engaging storytelling materials - brochures, case studies, videos, web content

Use audience insights and data to understand supporter needs, behaviours, and motivations, helping to inform campaign activity

Monitor campaign performance and contribute to reporting against agreed objectives, targets, and KPIs

Support with the delivery of fundraising events

About You

Understanding of the principles of direct and relationship marketing

Experience of delivering marketing campaigns

Ability to create compelling and audience-focused marketing content

Confident using data and insights to inform decisions and improve campaign performance

Experience of and resilience to meeting targets and KPIs

Experience of fundraising, legacy marketing, or cause-led marketing would be advantageous

What We Offer

£31,110 per annum

37.5 hours per week

Hybrid role - based in nearest Acorns hospice (Walsall, Worcester or Birmingham) and home working

Employee discounts from leading retailers - including the Blue Light Card

Discounts on refurbished tech

Health cash plan

Gym membership and equipment discount scheme

Bike2Work scheme - save up to 42% on bikes and equipment

Wellbeing, legal and financial support

Career development through our Acorns Academy offering leadership, coaching, fundraising, clinical training and more.

Generous contribution to group personal pension plan (7.5%) or continuation of current NHS pension scheme

NHS pension scheme life assurance or Acorns group life assurance scheme

Annual leave entitlement increases with length of service

Interviews are scheduled to be held week commencing 24 August.

We encourage early applications, as this vacancy may close ahead of the advertised closing date if we receive a high volume of interest

You need to be eligible to work in the UK to be considered for this role. We are committed to safeguarding children and vulnerable adults and therefore any successful candidate will be asked to provide two satisfactory references.

As a UNICEF Gold Rights Respecting organisation, we are committed to ensuring that the United Nations Convention for the Rights of the Child is embedded into both culture and practice within the organisation. As an employee you will be a Duty Bearer for Children's Rights and support all children to be Rights Holders.

If you have any questions, please contact us at recruitment@acorns.org.uk

Find out about our culture, career development, benefits and more here: Why Work for Acorns?