Marketing Business Development Representative

Build your best future with the Johnson Controls team

Johnson Controls, a global leader in thermal management, mission-critical building systems, energy efficiency, and decarbonization, helps customers use energy more productively, reduce carbon emissions, and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing, and higher education.

For more than 140 years, Johnson Controls has delivered performance where it really matters. Backed by advanced technology, lifecycle services and an industry-leading field organization, we elevate customer performance, turn goals into real-world results and help move society forward.

Job Profile Summary

The Marketing Business Development Representative (MBDR) is responsible for converting marketing-driven demand and outbound prospecting efforts into qualified sales meetings. This role bridges Marketing and Sales by engaging prospects through cold calling and campaign follow-up, validating interest, and scheduling high-quality appointments that drive pipeline creation.

Key Responsibilities

Outbound Prospecting

Execute high-volume outbound calling (50–100+ dials/day) across target accounts

Follow structured outreach cadences across phone, email, and voicemail

Engage decision-makers and introduce relevant solutions

Partner with regional marketer[s] on event pre-calls and post-event “qualification”

Marketing Lead Conversion

Rapidly follow up on inbound and campaign-generated leads

Leverage intent signals, campaign context, and messaging to personalize outreach

Convert Marketing Qualified Leads (MQLs) into Sales Working Leads (SWLs)

Appointment Setting

Conduct high-level qualification (need, role, timing, fit)

Ensure strong handoff to inside or frontline sales with documented context

Pipeline Development

Build a pipeline of new customers

Nurture prospects through persistent, multi-touch follow-up

Support campaign performance and pipeline conversion goals

CRM & Data Discipline

Log all activity and outcomes in Salesforce

Maintain accurate lead/contact data and status updates through handoff

Track performance against defined KPIs and SLAs

Cross-Functional Collaboration

Partner with Marketing on lead quality and campaign feedback

Align with Sales on target accounts and meeting expectations

Required Qualifications

High school diploma or equivalent (Bachelor’s preferred)

0–3+ years in sales, customer service, call center, or similar role

Strong verbal communication and phone presence

Ability to work in a disciplined, high-activity, metrics-driven environment and maintain a high level of organization

IT and data management knowledge

Preferred Qualifications

Experience in cold calling, SDR, MDR, or inside sales roles

Familiarity with Salesforce or similar CRM

Exposure to B2B sales and marketing environments

Core Competencies

Cold Calling & Objection Handling

Communication & Persuasion

Time Management & Execution Discipline

Resilience & Coachability

Basic Sales Qualification

HIRING HOURLY RANGE: $21.00-28.00 (Hourly rate to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.) This position includes a competitive benefits package. The posted salary range reflects the target compensation for this role. However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile. If you believe your background warrants consideration beyond the stated range, we encourage you to apply. To support an efficient and fair hiring process, we may use technology assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. For details, please visit the About Us tab on the Johnson Controls Careers site at https://jobs.johnsoncontrols.com/about-us