Lead Generation Executive

About TAD Global

TAD Global is a branding and digital marketing agency helping businesses drive measurable growth through Performance Marketing, Branding, Lead Generation, and Digital Transformation.

We work with clients across Real Estate, Healthcare, Retail, Hospitality, Education, and other industries, serving both Indian and international markets.

We are looking for an experienced Performance Marketing & Lead Generation Specialist who can take end-to-end ownership of paid media campaigns, generate qualified leads, and continuously improve campaign performance through data-driven optimization.

Role Overview

In this role, you will be responsible for planning, executing, monitoring, and optimizing paid campaigns across multiple digital platforms. You should be comfortable managing multiple client accounts independently and making campaign decisions based on performance data.

The focus of this role is not just generating more leads. It is about generating better-quality leads at an efficient acquisition cost while improving overall campaign ROI.

Key Responsibilities

Plan, launch, manage, and optimize paid campaigns across Meta Ads, Google Ads, and LinkedIn Ads.

Drive qualified lead generation across multiple industries, with a strong focus on lead quality, CPL, CPA, conversions, and ROAS.

Manage campaigns across objectives including Lead Generation, Sales, Conversions, Traffic, Remarketing, and Brand Awareness.

Develop effective audience strategies using custom audiences, lookalike audiences, remarketing, interest-based targeting, and other relevant targeting methods.

Manage campaigns targeting Indian, NRI, and international audiences.

Monitor campaign performance regularly and identify opportunities to improve targeting, creatives, bidding, budgets, and conversions.

Build and optimize lead generation funnels and work on landing page conversion optimization (CRO).

Ensure accurate campaign tracking using GA4, Google Tag Manager, Meta Pixel, conversion tracking, and UTM parameters.

Analyze lead quality and campaign outcomes beyond platform-level metrics to identify what is actually contributing to business results.

Coordinate closely with creative, content, web development, and account management teams to improve campaign effectiveness.

Manage advertising budgets responsibly and allocate spends based on campaign performance and business objectives.

Prepare weekly and monthly performance reports with clear insights, observations, and actionable recommendations.

Stay updated on advertising platform changes, emerging trends, automation, and AI-powered performance marketing tools.

Required Skills & Experience

3–5 years of hands-on experience in Performance Marketing, with significant exposure to Lead Generation campaigns.

Strong practical experience with Meta Ads Manager and Google Ads.

Proven ability to generate and optimize qualified leads, not just increase lead volume.

Experience managing advertising budgets and optimizing campaigns for maximum ROI.

Strong understanding of campaign structure, audience targeting, bidding strategies, budget optimization, remarketing, and conversion optimization.

Working knowledge of Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel, and conversion tracking.

Understanding of landing page optimization, CRO, UTM tracking, attribution, and campaign reporting.

Strong analytical and problem-solving skills with the ability to translate campaign data into actionable decisions.

Ability to independently manage multiple client accounts, priorities, budgets, and performance targets.

Good communication and coordination skills.

Preferred Experience

Hands-on experience with Real Estate lead generation campaigns.

Experience running NRI and international campaigns.

Experience with LinkedIn Ads.

Familiarity with CRM platforms such as LeadSquared, HubSpot, Salesforce, or Zoho CRM.

Google Ads and/or Meta certifications will be an added advantage.

Agency experience handling multiple client accounts will be preferred.

What We Are Looking For

We are looking for someone who thinks beyond impressions, clicks, and lead numbers. You should be able to understand where the budget is being spent, what is driving conversions, which leads are actually valuable, and what needs to change to improve performance.

You should be comfortable taking ownership of campaigns, testing new approaches, analyzing results, and making decisions based on data.

How to Apply

If you have hands-on performance marketing experience and a proven track record of generating qualified leads through paid campaigns, we would like to hear from you.

Please share your updated resume along with relevant campaign experience at: connect@tadglobal.in

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person