Marketing Support Specialist (US Marketing experience)

Note: We prefer someone who has US Marketing exposure.

Key Responsibilities

Marketing Calendar & Campaign Execution

Develop and maintain the monthly U.S. marketing calendar.

Coordinate seasonal promotions, limited-time offers (LTOs), and holiday campaigns.

Ensure all marketing materials are delivered to franchisees on time.

Coordinate marketing communications across all U.S. locations.

Creative Content Development

Create compelling marketing concepts for new and existing products.

Develop creative promotional ideas to increase traffic and average check.

Produce AI-generated food photography and promotional visuals using tools such as ChatGPT, Midjourney, or other AI image platforms.

Create digital assets for social media, digital menu boards, email marketing, and delivery platforms.

CRM & Digital Marketing

Support CRM campaigns including email marketing and customer retention initiatives.

Help build customer loyalty programs and promotional campaigns.

Analyze campaign performance and recommend improvements.

Support customer database growth and engagement.

Local Store Marketing

Work with franchisees to develop local marketing initiatives.

Coordinate grand openings, community partnerships, influencer campaigns, and local promotions.

Assist stores in improving Google Reviews and online reputation.

Share best practices across the franchise network.

Social Media Support

Develop engaging social media content calendars.

Assist with Instagram, Facebook, TikTok, and other social media campaigns.

Monitor social media trends and recommend content ideas.

Support influencer marketing initiatives.

Sales & Marketing Analysis

Track promotional performance and ROI.

Analyze sales trends and customer behavior.

Provide monthly marketing reports with recommendations.

Identify opportunities to increase same-store sales.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field.

2+ years of marketing experience, preferably in restaurants, food & beverage, retail, or franchising.

Strong understanding of the U.S. restaurant and consumer market.

Experience creating social media and promotional campaigns.

Experience using AI tools for content creation and marketing.

Strong copywriting and communication skills.

Proficient in Canva, Microsoft Office, and Google Workspace.

Experience with CRM platforms and email marketing is preferred.

Strong organizational and project management skills.

Ability to manage multiple projects simultaneously.

Comfortable working remotely with a North American team.

Preferred Qualifications

Experience supporting franchise systems.

Restaurant or QSR marketing experience.

Knowledge of local store marketing strategies.

Experience with Meta Ads, Google Business Profile, and Uber Eats/DoorDash promotions.

Familiarity with design tools such as Adobe Creative Suite or Figma.

Experience with AI image generation and prompt engineering.

Key Performance Indicators (KPIs)

Deliver monthly marketing calendar on schedule.

Increase same-store sales through marketing initiatives.

Improve customer engagement and CRM campaign performance.

Increase social media reach and engagement.

Support successful launch of seasonal and limited-time promotions.

Produce high-quality AI-generated marketing assets.

Increase local marketing participation across franchise locations.

Improve Google Reviews and online reputation.

Achieve high franchisee satisfaction with marketing support.

This role is ideal for someone who is creative, data-driven, and passionate about using modern marketing and AI tools to help grow a fast-expanding restaurant brand across the U.S.

Pay: Php49,100.00 per month

Work Location: Remote