
TikTok Shop and E-Commerce Manager
About the role
We're looking for a TikTok Shop and E-Commerce Manager to own and scale the TikTok Shop presence and broader e-commerce ecosystem for a fast-growing better-for-you snack brand. You will manage TikTok Shop end to end, run creator and affiliate programs with a direct focus on revenue, launch and optimize paid ads across multiple platforms, and what works on TikTok into Shopify, Amazon, Walmart, Faire, and other wholesale channels.
This is a senior, execution-focused role. You must come in as a TikTok expert with a proven track record of driving revenue through TikTok Shop. This is not a role for someone learning TikTok on the job. If you have built TikTok Shop into a meaningful revenue channel before, understand the full stack from creator strategy to paid ads to listing optimization, and can operate without established processes, this role is a strong fit.
Why You'll Want to Join
You will be paid in USD (bi-monthly: every 15th and 30th)
Paid Time Off in accordance with company policy
Observance of Holidays per company guidelines
100% remote setup so you can work wherever you're most productive
This role requires availability during US business hours
Own the full TikTok Shop and e-commerce function for a growing CPG brand with real retail traction
High-ownership role with direct accountability for revenue performance across multiple channels
What You'll Work On
TikTok Shop Ownership
Own TikTok Shop end to end including product listings, pricing, promotions, storefront management, and creator strategy
Drive revenue through both organic content and paid ads on TikTok
Manage and scale the creator and affiliate program with a clear focus on sales output, not just content volume successful TikTok strategies into other e-commerce channels as they are proven
Paid Advertising
Launch, manage, and optimize paid advertising across TikTok, Amazon, Walmart Marketplace, Google Ads, and other relevant channels
Monitor and improve key performance metrics including ROAS, CAC, conversion rate, and AOV
Make fast, data-driven decisions and iterate quickly based on performance
Multi-Channel E-Commerce Management
Manage and optimize product listings across Shopify, Amazon, Walmart, Faire, and other wholesale platforms for conversion and discoverability
Identify opportunities for bundling, merchandising, and pricing optimization across channels
Manage inventory flow across channels to prevent stockouts and overages learnings from TikTok into the broader e-commerce stack
Reporting and Performance Analysis
Analyze performance data across all channels and provide clear, actionable recommendations
Maintain consistent reporting with insights that directly inform decisions and improve results
Track and report on conversion rates, ROAS, CAC, AOV, and channel-level revenue contribution
What You Bring
Proven track record managing TikTok Shop with measurable, attributable revenue results
Deep expertise in TikTok including content strategy, creator management, affiliate programs, and paid ads
Hands-on experience scaling TikTok Shop from early stage to meaningful revenue
Experience managing at least one additional platform such as Amazon, Walmart Marketplace, or Shopify
Strong performance marketing background with direct experience running and optimizing paid ads
Data-driven with the ability to make fast decisions and iterate without waiting for perfect information
Comfortable operating in a fast-paced environment without established processes
Strong ownership mentality with full accountability for results
Nice to Have
Experience in CPG, food and beverage, or better-for-you consumer brands
Familiarity with Faire or wholesale e-commerce platforms
Background managing Amazon Seller Central or Walmart Seller Center independently
Experience building creator or affiliate programs from scratch rather than inheriting existing relationships
How to Apply
Please include:
Your updated resume
A portfolio link or examples showing TikTok Shop results you have driven including revenue impact, ROAS improvements, or creator program outcomes
A short Loom video (1 to 2 minutes) introducing yourself, walking through a TikTok Shop you have managed, and describing the strategy behind your creator or affiliate program and the results it produced
Only candidates who submit both examples and a Loom video will be moved to the next step of the hiring process.
If you have built TikTok Shop into a real revenue channel before, know how to scale creator and affiliate programs that actually sell, and want to own e-commerce growth for a brand with strong product-market fit, this role gives you the ownership and the direct impact to do your best work.
Application Process Overview
Application Process Overview
Our comprehensive selection process ensures we find the right fit for both you and our clients:
Initial Application - Submit your application and complete our prequalifying questions
Video Introduction - Record an video introduction to showcase your communication skills and work experience
Role-Specific Assessment - Complete a homework assignment tailored to the position (if applicable)
Recruitment Interview - Initial screening with our talent team
Executive Interview - Meet with senior leadership to discuss role alignment
Client Interview - Final interview with the client team you'd be supporting
Background & Reference Check - Professional reference verification
Job Offer - Successful candidates receive a formal offer to join the team
Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We'll keep you informed throughout the process and provide feedback at each step.
Questions about this role
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