Creative Coordinator

Who We Are:

IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

IMG is looking for a Creative Coordinator to help raise the creative standard of the digital brand campaigns, activations, and social-first content developed for CONMEBOL’s digital ecosystem.

As CONMEBOL’s strategic partner in Digital, IMG helps drive more creative, culturally relevant, and emotionally engaging digital marketing across its club competitions and institutional channels. This role will turn brand, audience, and business challenges into creative territories, campaign concepts, visual directions, and feasible social media executions.

The successful candidate will bring ideas, trends, references, and creative possibilities that strengthen CONMEBOL’s brand perception, reach new audiences, and deepen emotional connection with football fans. He/she will work with the Creative Strategy and Innovation Manager, designers, content teams, and mobile creators to turn creative vision into clear briefs and high-quality execution.

Key Responsibilities and Accountabilities

Develop creative concepts for digital brand campaigns, activations, and social-first content across CONMEBOL’s digital ecosystem, with primary focus on Libertadores, Sudamericana, Libertadores Femenina, and CONMEBOL brands.

Translate CONMEBOL brand, audience, and business challenges into clear creative territories, campaign ideas, visual directions, and executional briefs.

Bring a constant flow of creative ideas, social media trends, cultural references, formats, and activation opportunities, with and without production budget.

Create moodboards, creative decks, references, and concept routes that help align IMG and CONMEBOL stakeholders around the creative vision.

Transform brand identity and campaign strategy into clear design briefs for designers, including social media templates, visual systems, campaign assets, and always-on executions.

Provide creative and narrative direction to internal and external mobile content creators covering matches, activations, and tournament moments on and off the pitch.

Help shape more human, emotional, relatable, and culturally connected storytelling across CONMEBOL’s social channels.

Work closely with the Creative Strategy and Innovation Manager to develop creative insights and solutions that are strategic, feasible, and aligned with CONMEBOL’s brand objectives.

Liaise with content, design, video, and social teams to ensure creative ideas are properly briefed, executed, adapted, and delivered across platforms.

Identify emerging formats, platform behaviors, fan culture trends, design languages, and AI-assisted creative workflows that can elevate the digital work delivered for CONMEBOL.

Knowledge and Experience

A minimum of five years of experience in art direction, creative development, digital campaigns, social media creativity, brand activations, content strategy, or agency-side creative work.

Strong creative instinct, with the ability to turn brand, audience, or business challenges into clear and feasible creative ideas.

Deep passion for football and strong understanding of football culture, fandom, and the South American game.

Strong understanding of social-first creativity, platform-native formats, digital storytelling, and audience behavior.

Ability to develop moodboards, creative decks, campaign concepts, and clear design briefs.

Confidence working with designers, editors, content creators, or production partners to guide creative and narrative execution.

Working knowledge of Adobe Creative Suite, motion/video references, and AI-assisted creative workflows, including ComfyUI and Higgsfield.

Strong communication, organization, presentation, and interpersonal skills.

Ability to speak and write fluently in Portuguese or Spanish, with working knowledge of the other language.

Experience in an agency, creative studio, social-first publisher, sports, entertainment, culture, music, gaming, youth brand, or fan-driven community.

Experience developing campaign ideas, activations, or content formats with strong cultural relevance.

Experience working with creators, mobile content teams, photographers, videographers, designers, or social production crews.

Knowledge of CONMEBOL competitions, South American clubs, players, fan bases, and football culture across the region.

English language skills.

IF YOU HAVEN’T YET GOT A FEEL FOR THE ROLE, THEN READ ON…

IMG is a commercial vehicle created to drive commercial growth and deliver innovative development strategies for CONMEBOL and its club competitions.

IMG holds responsibility for all global media rights sales and commercial consultancy across CONMEBOL Libertadores, Sudamericana and Recopa competitions; ranging from game presentation and competition formats to brand development and digital promotion. Our LATAM office established at the start of 2018 and our goal is to elevate the CONMEBOL club competition products to world class standards and transform the digital experience for a global South American football audience.

IMG is a global sports marketing agency with key offices in London, New York City, Singapore, Shanghai and Sydney. In Latin America, IMG maintains offices in Asunción, Paraguay; São Paulo, Brazil; and Buenos Aires, Argentina. The Asunción office acts as the main liaison point with CONMEBOL, while São Paulo focuses on Marketing and Sponsorship delivery, and Buenos Aires supports Broadcasting and Digital operations for CONMEBOL Club Competitions

Above all else is our love of football and belief that South American football represents the very best there is on offer. Our job is to bring that brand of football to the world, connecting a greater global audience than ever before.

Here is what you can expect from working at IMG

A stimulating, fast-paced environment.

A passionate, close knit team with a collaborative ethos.

Involvement in high-profile football decision making.

The chance to bring South American football to fans all over the globe in new and innovative ways.