Digital Marketing Manager

▌ ABOUT BXI WORLD

At BXI (Barter Exchange of India), we have reinvented the age-old concept of bartering for the modern Indian enterprise. We empower businesses to let their goods and services work for them - transforming inventory into a powerful engine for growth. Our digital marketplace connects you with 10+ categories of products and services available for exchange from over 100+ trusted brands. BXI is a business community where reputed organizations join to exchange goods and services, creating a vibrant marketplace where businesses trade without cash.

▌ ABOUT THE ROLE

We are scaling our digital presence and looking for a sharp, creative, and data-driven Digital Marketing Executive to own and amplify the BXI brand online. You will drive performance marketing, manage social channels, and lead influencer and events marketing to position BXI as the go-to B2B barter platform in India.

▌ KEY SKILLS

Performance Marketing | LinkedIn Ads | Instagram Ads | Social Media Marketing | Influencer Marketing | Events Marketing | Digital Branding | Analytics

▌ WHAT YOU'LL DO

Plan, execute, and optimize performance marketing campaigns across Google, Meta, LinkedIn, and Instagram

Drive LinkedIn Ads and Instagram Ads strategies - from creatives to targeting to conversion

Manage social media marketing calendars and ensure consistent brand voice across all platforms

Identify, onboard, and manage influencer partnerships and brand collaborations

Conceptualize and execute digital events, webinars, and community-building initiatives

Oversee end-to-end digital branding - ensuring brand consistency across all touchpoints

Track, analyze, and report on campaign metrics - and optimize continuously for ROI

Collaborate with internal teams on content creation, SEO, and lead generation initiatives

▌ WHAT WE'RE LOOKING FOR

3+ years of hands-on experience in digital marketing

Strong command of performance marketing tools (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager)

Proven experience managing LinkedIn Ads and Instagram Ads with measurable results

Sound understanding of social media marketing - organic and paid

Experience in events marketing and/or influencer marketing

Strong analytical mindset - comfortable with data, dashboards, and optimization

Excellent communication and creative thinking skills

Exposure to B2B marketing or startup environments is a plus

▌ HOW TO APPLY

Interested? Drop your resume to HR:

sganiga@bxiworld.com | WhatsApp: 8850732823

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

Food provided

Paid time off

Work Location: In person