Sr. Manager, Field Sales, BK, APAC

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Our opportunity

The Senior Manager, Field Sales is the primary partner to franchisee CMOs, and the engine behind sales growth, brand relevance, and marketing execution across APAC.

Owning the commercial agenda in their markets: the marketing calendar, the innovation pipeline, the promotional mechanics, and the brand positioning that drives long-term guest love and transaction growth. They operate with the mindset of a Chief Marketing Officer for a smaller territory - going deeper into the market's sales dynamics and competitive landscape than any other team member, and converting that insight into plans that actually move the needle.

Working in close partnership with AFLs, functional marketing specialists, and franchisee teams, the Field Sales Senior Manager builds the plans, secures the alignment, and drives the execution that turns Burger King into a brand guests choose first.

RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week.

Your roles & responsibilities

1. Franchisee CMO Partnership & Commercial Influence

The primary commercial relationship with each franchisee CMO - building the credibility, trust, and influence needed to shape how franchisees invest, plan, and execute their marketing agenda.

Serve as the primary RBI partner to franchisee CMOs and marketing leads, building relationships grounded in insight, commercial credibility, and genuine value-add.

Influence franchisee adoption of brand, pricing, promotional, and innovation strategies - translating global and regional direction into locally executable plans.

Secure alignment on marketing plans, budget allocation, and Ad Fund investment priorities - ensuring resources are deployed behind the right initiatives at the right time.

Navigate competing franchisee priorities with confidence, finding alignment that serves both the brand and the business.

Establish the cadence, agenda, and discipline of the commercial relationship - structured business reviews, clear accountability, and fast course-correction when plans go off track.

2. Sales Performance Analysis & Diagnosis

Own the commercial analytics for each market - understanding performance deeply enough to anticipate issues before they surface, diagnose root causes with precision, and build business cases that secure franchisee action.

Analyze same-store sales, traffic, product mix, promotional performance, and channel dynamics with rigor and regularity.

Build and maintain accurate sales models - pre/post analysis, seasonal adjustments, and delivery channel contribution - and take full accountability for data quality.

Identify root causes of underperformance using structured problem-solving (5-Why analysis, root cause mapping) and develop clear, time-bound action plans.

Track the competitive and pricing landscape in each market - understanding how Burger King is positioned relative to key competitors on value, quality, and brand perception.

Build forward-looking views of sales performance, proactively surfacing risks and opportunities before they become issues.

3. Brand Positioning & Market Competitiveness

Build a brand that earns guest love in each market - grounded in local consumer insight, competitive clarity, and globally consistent positioning.

Champion Burger King's brand positioning in each market - ensuring messaging, creative, and media investment are aligned to a clear, locally resonant brand story.

Monitor brand health metrics (awareness, consideration, love scores, key equity attributes) and diagnose structural issues in the brand's competitive position.

Ensure all consumer-facing communications - in-restaurant, digital, delivery platforms, and media - meet brand standards and reflect the brand's strategic direction.

Lead or commission consumer and market research that generates actionable insight - from campaign concept testing to U&A studies and competitive benchmarking.

Stay close to consumer trends, cultural moments, and competitive moves that could affect the brand's relevance and market share.

4. Calendar Management, Innovation & Promotional Execution

Own the marketing calendar end-to-end - ensuring every initiative is guest-tested, operationally feasible, well-funded, and executed with discipline.

Build and manage a sharp, well-sequenced annual marketing calendar - balancing core equity work, seasonal promotions, LTO innovation, and value mechanics.

Lead or coordinate the innovation process for market-specific new product development and ensure regional innovation projects progress with the right pace and rigor - including concept testing, CLT, and operational feasibility.

Ensure promotional mechanics are sound - well-tested consumer propositions with clear pricing strategy, sufficient media weight, and in-restaurant execution plans.

Partner cross-functionally with Analytics, Brand & Innovation, Digital, and Field Operations to ensure full alignment before activations go live.

Track and report on calendar initiative performance in a structured, consistent way - using results to sharpen future planning and build a library of what works.

5. Digital, Delivery & Channel Growth

Accelerate Burger King's digital and delivery performance as key structural drivers of sales growth and guest engagement across the portfolio.

Drive digital adoption, app engagement, and loyalty program penetration as long-term levers for sustainable sales growth.

Optimize the delivery channel - platform presence, menu architecture, pricing strategy, and promotional mechanics - to maximize contribution and profitability.

Ensure strong digital brand presence across owned and paid channels: app, social, search, and third-party delivery platforms.

Identify and pursue channel-specific growth opportunities - including drive-thru conversion, kiosk adoption, and contactable sales growth - in partnership with the Field Operations team.

Your skills & experience

At least 7 years of experience in commercial, brand, or marketing roles in QSR, FMCG, retail, or food and beverage - with a consistent focus on driving sustainable sales growth.

Proven track record of influencing franchisee or partner organizations to adopt and execute commercial recommendations.

Strong analytical capability - comfortable building sales models, conducting pre/post analysis, and translating data into clear commercial narratives.

Deep understanding of the APAC consumer landscape - category dynamics, competitive structure, media environment, and consumer behaviour.

Fluency across the marketing mix: innovation, communication, promotions, pricing, media, and digital channels.

Structured problem-solver with strong PMO discipline - able to manage a complex, multi-market calendar with rigor and pace.

Strong interpersonal and communication skills - able to influence internally and externally, build trust with senior franchisee leadership, and present with clarity and conviction.

At least a bachelor's degree in business, marketing, management or similar.

Comfortable traveling across the APAC region up to 40%.

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they their families, free telemedicine and mental wellness support.