Campaigns & Performance Marketing Specialist

Imagine what you could do here! The people here at Apple don’t just create products - they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

We lead Commercial Marketing for Apple Retail in RPAC focused on supporting new product introductions, affordability programs, and key seasonal campaigns at Apple Retail - across apple.com, the Apple Store online, in the Apple Store app, and in stores.

Description

As the Campaigns & Performance Marketing Specialist, you will have a unique role of supporting our seasonal campaigns and programs while also helping to drive defined performance marketing initiatives across our RPAC markets. You will work closely, with support from your manager and with cross-functional teams, to develop and execute integrated marketing plans that drive engagement and growth for Apple Retail.","responsibilities":"Support the planning and marketing execution of select seasonal campaigns and programs that drive traffic, engagement and conversion at Apple Retail and drive end-to-end processes to ensure work is executed flawlessly and on time

Collaborate with cross-functional teams including Product Marketing, Marcom, Digital Merchandising, Store Ops, Commercial and more to ensure ongoing alignment of strategies and messaging that meet business objectives

Support our Performance Marketing function to help manage and operate our Paid Search programs with a focus on driving qualified traffic and sales through data-driven campaign management and continuous optimization

Manage campaign budgets, bidding strategies, and pacing to maximize ROAS and efficiency for Retail and analyze performance data to identify growth opportunities and efficiency improvements

Collaborate with creative, product, data, and marketing teams to improve campaign outcomes and help produce performance reports and communicate insights to relevant stakeholders

Preferred Qualifications

Track record of leading strategic conversations with a wide range of people in different fields and across levels

Able to analyze data and identify performance trends that inform marketing strategies and new tactics

Proven experience leading, managing and measuring large-scale marketing initiatives

Experienced in developing clear, concise marketing and creative briefs

Able to connect dots between information, different work streams, and key partners to inform the work

BA/BS or equivalent experience, MBA a plus

Minimum Qualifications

5+ years experience managing marketing campaigns both from a strategic and a campaign operations level

Expertise in online and outbound marketing channels and digital marketing touchpoints

Strong written and verbal communication skills; skilled at building and delivering compelling presentations to partners and leaders alike

Strong program and project management skills, able to juggle multiple initiatives and deliver work on aggressive timelines

Able to analyze data and identify performance trends that inform marketing strategies and new tactics