Marketing Communications Manager

Singapore

PARKROYAL on Beach Road, Singapore

Sales & Marketing

Job Grade

Full-Time

PARKROYAL on Beach Road is a modern upscale hotel strategically located at the gateway of Singapore’s historic Kampong Gelam district. The hotel operates 346 spacious guestrooms (from 35 sqm), serving leisure, corporate and MICE segments. It's events infrastructure includes two high-ceiling, pillarless ballrooms, supported by function rooms and boardrooms for meetings, conferences and social events.

Guests can enjoy diverse dining experiences, from Halal-certified Ginger, celebrating Southeast Asian and localised flavours, to Club 5, a relaxed lounge serving crafted beverages. Wellness facilities include an award wining St. Gregory spa, panoramic sky-view pool and a fully equipped gym on the hotel’s Wellness Floor.

Driven by a passion for people and place, PARKROYAL on Beach Road delivers warm service and authentic local experiences, creating stays that are both meaningful and distinctly Singaporean.

The Role

Position Summary Statement

Reporting to the Director of Sales & Marketing, the Marketing Communications Manager is responsible for planning, directing, and implementing the Hotel’s marketing communications activities that involve communicating consistent messages across print and electronic media, ensuring key and strategic messages are communicated effectively to target audiences, as well as producing, or acting as liaison with firms that produce public relations materials, advertising, and marketing collaterals.

Primary Responsibilities

Prepares promotional press releases on personalities among guests and associates of the Hotel and on noteworthy events in the Hotel. Coordinates and supervises the art section in production of posters and other printed materials. Supervises and directs photographers commissioned to take pictures of VIPs, shows etc. Coordinates publication of hotel’s newsletters/s and flyers for associates and public for Rooms and Restaurant, Bar & Events promotions.

Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests. Works with Front Office, Banquet Sales/Conference, Restaurant, Bar & Events departments to coordinate guest’s lists, invitations for VIP receptions, luncheons, dinners etc.

Attends to client/media complaints, requests, and enquiries and, coordinates handling with departments concerns. Assists with the hosting of media, planned press conferences and other press activities. Acts as hotel’s liaison with media to promote good publicity and counteract bad publicity. Responsible for maintaining and updating the media listing for sending to trade, group and consumer publications on a regular basis, press releases covering special events, promotions, etc.

Maintains clipping flies pertaining to the Hotel’s advertising and publicity based on daily perusal of media and provides the same to the General Manager. Maintains digital photographs/slides library.

Oversee the Hotel's online reputation management across review, booking, and social media platforms, including TripAdvisor, Google Reviews, Online Travel Agencies (OTAs), and other relevant channels. Ensures timely responses to guest feedback, monitors online sentiment, identifies service recovery opportunities, and works closely with operational departments to enhance guest satisfaction and brand reputation.

Updates the content on the hotel pages of the PARKROYAL website.

Liaise with Brands team at Corporate office on matters affecting Corporate image

To ensure compliance to Personal Data Protection Act (PDPA) as the Hotel’s Data Protection Officer.

Digital Content, SEO Oversight & Marketing Analytics

Collaborate with the Corporate Brand and Digital Marketing teams to ensure hotel website content remains current, accurate, brand-compliant, and relevant to target audiences.

Review and recommend updates to website content, landing pages, promotions, and digital assets to support business objectives, seasonal campaigns, and market trends.

Monitor the Hotel's organic search performance and search visibility, providing feedback and recommendations to Corporate teams and external agencies on content relevance, keyword opportunities, and local market requirements.

Regularly review the Hotel's online presence, including website listings, Google Business Profile, and third-party platforms, to ensure information accuracy and consistency across all digital channels.

Analyze website traffic, user behavior, content engagement, and campaign performance using available analytics tools and reports.

Track and report key marketing metrics including website traffic, social media performance, media coverage, online reputation scores, campaign effectiveness, and conversion performance.

Provide regular insights and recommendations to improve marketing effectiveness, guest engagement, and digital performance.

Work with Corporate teams and external partners to ensure digital marketing initiatives support brand positioning, revenue objectives, and customer acquisition strategies.

Utilize data analytics, reporting tools, and AI-enabled solutions to identify trends, optimize content performance, and enhance marketing return on investment (ROI).

Influencer & Content Creator Management

Develop and implement influencer and content creator engagement strategies to enhance brand awareness, guest engagement, and commercial performance.

Identify, evaluate, and maintain relationships with relevant travel, lifestyle, food & beverage, wellness, MICE, and corporate influencers, content creators, bloggers, and Key Opinion Leaders (KOLs).

Plan, coordinate, and host influencer stays, media familiarization trips, restaurant reviews, hotel experiences, and promotional campaigns in line with the Hotel's marketing objectives.

Negotiate and manage influencer and content creator partnerships, ensuring alignment with the Hotel's brand standards, target audience, and budget requirements.

Monitor and evaluate campaign performance through engagement, reach, impressions, content quality, referral traffic, and other agreed performance metrics.

Source and leverage user-generated content (UGC) and creator-generated content for use across the Hotel's digital marketing and social media channels.

Maintain an updated database of influencers, content creators, media partners, and industry contacts relevant to the Hotel's key market segments.

Ensure all influencer and content creator collaborations comply with corporate brand guidelines, marketing policies, and applicable regulatory requirements.

Other Responsibilities

To help and organize Hotel Corporate events, including the oversight

Undertakes any related assignment/task/duty that may be given by the Director of Sales & Marketing and the General Manager.

Talent Profile

Minimum 3 years of managerial experience in Marketing Communications, Public Relations, Digital Marketing, or Brands Marketing within the hospitality industry.

Minimum Bachelor Degree in Marketing Communications, Business Administration, Hospitality Management, Public Relations, or a related discpline from a recognized institution.

Experience in an international 4-star or 5-star hotel environment.

Proven experience in media relations, public relations, content development, and marketing communications.

Experience in managing digital marketing channels, social media platforms, and online reptutation management.

Experience working with external agencies, media partners, influencers, content creators, photographers, and creative vendors.

Experience in planning and executing integrated marketing campaigns and promotional events.

Experience in website content management and digital content development.

Excellent written, editing, and verbal communication skills.

Strong presentation, storytelling, and copywriting abilities.

Strong interpersonal and stakeholder management skills.

Ability to manage multiple projects simultaneously and work effectively under tight deadlines.

Strong organizational skills with keen attention to detail.

Analytical mindset with the ability to interpret marketing and performance data.

Proficient in Microsoft Office applications (Word, Excel, PowerPoint, Outlook).

Proficiency in social media platforms and content management systems.

Strong understanding of brand management and marketing communications principles.

Professional, resourceful, and highly self-motivated.

How to Apply

PARKROYAL on Beach Road is dedicated to providing equal employment opportunities, including individuals with disabilities.

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