Principal Manager / Senior Manager / Manager, Corporate Communications & Service Quality

[What the role is]

The officer will develop and implement communication strategies to increase public’s awareness of HSA’s policies, programmes and initiatives, and to enhance HSA’s profile, particularly in health products regulation. The officer will also be involved in research and sensing, and public education projects. Other responsibilities will include: review and

dissemination of daily media reports, content creation and planning, and data analysis.

[What you will be working on]

The officer will oversee and handle the following key areas of work:

1. Media, issue and crisis management

Develop and implement communication strategies to increase awareness of HSA’s policies, programmes and initiatives particularly on health products regulation, and to enhance HSA’s profile

Develop and implement complementary marketing and digital/online communications strategies

Handle media and publicity requests

Draft and disseminate media releases

Analyse media reports

Ensure accurate representation of HSA in other agencies’ media and social media content

Assist with crisis communications

Provide strategic counsel to senior management on public relations opportunities, reputation management and potential communications risks

2. Projects involving research and sensing, consumer education and stakeholder engagement

Research and sensing - Gather data, sentiments and behaviours to guide and formulate communications strategies

Consumer education - Work closely with key stakeholders to create and shape content and strategies for consumer education

Build and maintain strong relationships with key stakeholders, including media representatives, industry partners, government agencies, and internal departments to facilitate effective communication channels

3. Media monitoring and recording

Review and disseminate daily media monitoring reports

Record news articles in media repository

Extract and compile media figures as required for analysis

[What we are looking for]

The officer should possess 4 to 10 years’ experience in Corporate Communications or Public Relations, along with the following competencies:

Core Skills:

Excellent written and verbal communication skills, with experience in crafting media releases and social media content

Effective stakeholder management capabilities, with ability to engage across all organisational levels, including C-suite executives and external partners

Strong project management skills with ability to multi task to deliver high-quality outcomes under tight deadlines

Analytical skills for data interpretation and report production

The officer should also be self-directed and results-oriented, capable of working autonomously with minimal oversight. Prior experience in healthcare sector communications and/or government agency environments, or Tertiary degree in mass communications or social media, would be advantageous.