Digital Sales Associate

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.

Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.

Our brand promise - Makes Work Life Better™- Reflects our commitment to employees, customers, partners and communities globally.

About the Opportunity

The Digital Sales Associate (DSA) plays a critical role within the Customer Base Sales organisation, driving revenue growth by identifying, managing and closing expansion opportunities across Dayforce’s existing customer portfolio.

Working primarily alongside Customer Base Account Executives (CBAEs), and net new Account Executives, the DSA owns a portfolio of commercial opportunities from qualification through to contract execution. The role is responsible for helping customers maximise the value of their Dayforce investment by introducing additional products, services and capabilities that solve evolving business challenges.

This is an excellent opportunity for an ambitious SaaS sales professional looking to develop enterprise sales capabilities within a high-growth software organisation while working with an established customer base.

What You’ll Get to Do

As a Digital Sales Associate, you will:

Own the end-to-end sales cycle for assigned expansion opportunities, from discovery through to commercial close.

Identify and develop upsell and cross-sell opportunities across the Dayforce platform.

Build trusted relationships with existing customers, becoming a commercial point of contact for expansion opportunities.

Conduct customer discovery meetings, product demonstrations and commercial discussions.

Prepare proposals, pricing, business cases and commercial documentation.

Lead contract negotiations in partnership with Legal, Deal Management and internal stakeholders.

Maintain accurate forecasting, opportunity management and pipeline hygiene within Salesforce.

Deliver a high-quality customer buying experience while balancing speed and commercial outcomes.

Manage multiple concurrent opportunities across a diverse customer portfolio.

Collaborate closely with Customer Base Account Executives to ensure clear opportunity ownership and a seamless customer experience.

Partner with Solution Advisors, Customer Success, Client Partners, Professional Services, Marketing and other cross-functional teams to accelerate customer outcomes.

Contribute to a culture of continuous improvement by sharing market feedback, customer insights and best practices.

What Success Looks Like

Successful Digital Sales Associates consistently:

Deliver against monthly and quarterly sales objectives.

Build strong relationships with Customer Base Account Executives and become trusted commercial partners.

Create meaningful expansion pipeline through proactive customer engagement.

Close opportunities efficiently while maintaining exceptional customer experience.

Demonstrate strong commercial judgement and negotiation capability.

Balance multiple opportunities without compromising attention to detail or forecast accuracy.

Skills & Experience We Value

We’re looking for someone who brings:

Experience in SaaS, HCM, HR technology or enterprise software sales.

Proven success managing opportunities through a full sales cycle.

Strong consultative selling and solution-selling skills.

Confidence presenting software solutions to business stakeholders.

Experience negotiating commercial agreements and pricing or be coachable.

Excellent verbal and written communication skills.

Strong organisational and time management skills, with the ability to manage multiple opportunities simultaneously.

Experience using CRM platforms such as Salesforce.

A collaborative mindset and the ability to work effectively across sales, customer success and technical teams.

A growth mindset with a passion for learning and developing enterprise sales expertise.

What’s in it for you

We encourage individuals to apply based on their passions.

Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.

With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.

Fraudulent Recruiting

Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraud

Dayforce actively monitors all job applications to ensure authenticity. Submissions determined to be fraudulent or misleading will be declined from the recruitment process