Head of Client Insights & Activations (F/H/X)

Position

Dior Couture is looking for a talented Head of Insights & Activations to join the CRM Team, within the Omnichannel department. This is a senior role responsible for connecting client intelligence, business analysis, and engagement strategy to drive highly relevant, high-impact client experiences and commercial growth.

The role is a Creation de Poste. The candidate will ensure that insights directly inform activation design, and that activation results continuously enrich client understanding and client development across one-to-one and one-to-many touchpoints.

The successful candidate will bring a combination of analytical skills, strategic vision, pragmatic execution, and luxury sensibility.

Job responsibilities

1. Integrated Client Strategy

Define and lead the overarching strategy for Insights and Activations pillars across Dior Couture, building a connected operating model

Ensure a seamless link between insight generation, audience prioritization, activation planning, and performance optimization

Position the function as a strategic growth driver for client loyalty and desirability, influencing senior stakeholders through clarity and credibility

2. Client Insights

Oversee a Client Insight Manager and collaborate with Client Data Analysts

Set the client insights agenda for Dior Couture, including behavioral analyses, segmentation, lifecycle, retention, recruitment, value development, and loyalty trends

Drive data-informed decision-making

Act as the voice of client performance, supporting business reviews and strategic planning, occasionally liaising with LVMH Group

Storytell client data into meaningful business narratives and recommendations

Develop a deep understanding of high-value client dynamics, purchase patterns, and engagement drivers

Build self-service dashboards and data visualizations for stakeholders

3. Omnichannel Activations

Consolidate omnichannel activation calendars across key commercial moments, launches, and seasonal priorities, partnering cross-functionally with all client teams (Clienteling, Events, Hospitality, Media, E-commerce, Client Services…)

Champion client centricity, ensuring plans are meaningful from a client perspective and align with Dior Couture’s image, product, and commercial strategy

4. One-to-One Activations

Oversee a team of 10+ people managing a "One to Many" client engagement factory (email, messaging apps, social crm)

Define operations at scale, cross-functionally integrated with content, e-merch, and product teams

Define channel roles by business objective, focusing on e-mail

Drive innovation while preserving exclusivity

Influence regional teams for localization needs

Drive IT roadmap with the Head of CRM Products and Programs for orchestration, commercial pressure, personalization, and new channel enablement

Optimize campaign effectiveness through segmentation, testing, and performance analysis

Run A/B testing, leveraging AI

Identify and prioritize a roadmap of lifecycle management journeys, triggers, and automations

5. Omnichannel Orchestration

Strategize closely with clienteling, events, retail, csc, e-commerce, media, and regional teams for integrated execution

Coordinate end-to-end activation planning, from audience definition to deployment and measurement

Consolidate client engagement and journeys plans, omnichannel

Supply high-value targets to partner channels via a data-first approach

Monitor and optimize commercial pressure

6. Team Leadership

Proven experience with large team management, both Insights and Email or other CRM activation functions

Management of agencies/external partners

At ease with technical and non-technical profiles, senior stakeholders, and public speaking

Profile

Top Business or Engineering school with Business or Marketing background

10+ years of experience both in Insights/Client Analytics/Strategy/Consulting function and in Client activation/Campaign management/CRM roles

Previous experience in luxury, fashion, beauty, retail, or hospitality industry required

Proven experience with management of budgets and hybrid teams with internal / external consultants required

Experience with data visualization and analytics tools (PBI, Tableau, Qlik…) and CRM suites (Salesforce, Adobe, Braze…) required

Consulting background and International experience appreciated but not mandatory

Strong project management and stakeholder coordination skills

Excellent communication skills, both written and oral

English is mandatory

Strategic, rigorous, and highly collaborative leadership style

Appetite for transformation and build from the ground up

CHRISTIAN DIOR

MAISON

“Whatever you do – whether for work or pleasure – do it with passion! Live with passion,” wrote Christian Dior.

Well before he embarked on his destiny as a couturier, Christian Dior was fascinated with art. The young Normandy native and several friends opened an art gallery when he was just 23. In 1938 he learned the métier of pattern cutter with Robert Piguet and three years later began working as a designer for Lucien Lelong. Right from the founding of his Maison in 1946, he transformed his dreams into irresistible creations, seeking to break with the somber war years by elevating pure joy. His visionary spirit celebrated and enchanted women the world over. In only ten years, Monsieur Dior revolutionized the conventions of elegance and femininity, designing collections infused with dreams.