Strategy Director - AntiSocial

Who We Are

Hi! We’re AntiSocial, a social-first digital marketing agency powered by people who love to create. Our work spans industries and disciplines, from conceptual campaigns and strategic media plans to creator partnerships, influencer strategies, and content production for leading brands around the world. As part of the Thinkingbox family, we bring creativity, collaboration, and innovation to everything we do. At AntiSocial, you’ll join a diverse and talented team that delivers bold campaigns and innovative solutions for some of the world’s top brands. Our culture is one of collaboration, creativity, and connection. Whether it’s brainstorming with colleagues, hanging out with our office dogs, or enjoying monthly events, we keep our work environment vibrant, inclusive, and fun.

The Opportunity

As our Strategy Director, you'll lead social-first strategic thinking across a diverse portfolio of clients. You'll help uncover insights, define opportunities, and develop strategies that inspire breakthrough creative and drive measurable business results.

You'll partner closely with Creative, Client Services, Production, Media, and Leadership to ensure strategy is embedded throughout the entire process - from pitch to execution to optimization.

This is a leadership role for someone who loves both the craft of strategy and building high-performing teams.

What You’ll Be Doing

Lead strategic direction across key client accounts and new business opportunities.

Develop social-first, integrated communications, content, and campaign strategies.

Turn audience, cultural, platform, and business insights into actionable strategic recommendations.

Lead discovery sessions, workshops, stakeholder interviews, and strategic planning engagements.

Build creative briefs that inspire exceptional creative work.

Partner with creative teams throughout ideation, production, and execution to ensure work remains strategically grounded.

Use social listening, research, analytics, and performance data to uncover insights and measure success.

Stay ahead of platform trends, emerging behaviours, creators, and internet culture, translating them into opportunities for clients.

Present strategic recommendations confidently to senior clients and executive stakeholders.

Mentor and develop strategists while helping establish best practices across the agency.

Contribute to agency thought leadership, marketing initiatives, and business development.

Support new business pitches, including opportunity identification, strategic narratives, and presentations.

What You'll Bring

8+ years of experience in strategy, planning, or communications, with significant experience in social media.

Agency experience is highly preferred.

Deep understanding of social platforms including Instagram, TikTok, LinkedIn, YouTube, Reddit, Pinterest, and emerging channels.

Experience developing social, content, influencer, and integrated marketing strategies.

Strong understanding of audience research, consumer behaviour, cultural trends, and digital analytics.

Experience using social listening and research tools to uncover actionable insights.

Ability to connect business objectives with measurable social strategies.

Exceptional presentation, facilitation, and storytelling skills.

Comfortable leading executive-level client conversations and influencing senior stakeholders.

Proven experience mentoring and managing strategy teams.

Curious, collaborative, and passionate about internet culture, creativity, and innovation.

Bonus Points!

Experience with influencer and creator strategies.

Experience leading integrated campaigns across paid, earned, and owned channels.

Experience with measurement frameworks and social reporting.

Familiarity with AI tools and how they can enhance strategic thinking and workflows.

Experience across B2B, B2C, and employer branding.

Additional Info

Monday - Thursday in office (Fridays are remote optional)

Flexible time off, including paid vacation and sick days

Consistent culture and team-building events

Employee recognition and incentive programs

Seasonal celebrations and gatherings throughout the year

Office lunches

Branded company swag

Access to industry events, learning opportunities, and non-profit outreaches

Dog-friendly offices

Unlimited coffee, drinks, and snacks

Flex work and travel options

Comprehensive extended health benefits

Placement in the salary range will be based on factors such as internal equity, candidate experience, skills, and qualifications relevant to the role. If your compensation expectations fall outside of this range, we still welcome your application.

Equal Opportunity

At AntiSocial, we’re committed to creating an inclusive environment where everyone feels valued, heard, and empowered to thrive. We believe that diversity is our creative strength – it's the range of perspectives, experiences, and backgrounds that fuels our best ideas and most innovative solutions. We welcome and encourage applicants of all races, ethnicities, genders, identities, abilities, ages, sexual orientations, and backgrounds to apply. Your voice matters here.

To Apply

Thank you for your interest in joining our team. Please submit your resume along with links to your online portfolio as part of your application (if applicable). Due to the volume of applications we receive, we’re unable to respond to every submission. However, all applications are kept in our talent database and will be considered for future opportunities.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.