Product Manager Benelux

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

Job Description

The Product Manager is responsible for translating brand strategy into customer- and channel-specific activation plans, delivering profitable and sustainable growth through optimized promotional ROI and flawless in-store execution.

The role bridges strategic planning and operational execution, ensuring strong portfolio performance, successful innovation launches, and effective trade marketing activation across channels.

The Product Manager owns the full product lifecycle and acts as a key business partner to Sales, Commercial Excellence, Category Management and European Marketing teams.

Main Responsibilities :

Portfolio & Strategy

Own and manage the product portfolio strategy and lifecycle (innovation pipeline, positioning, pricing, phasing)

Define and execute the innovation roadmap with Sales and European Marketing

Build innovation business cases and launch plans (local 6P’s strategy, distribution, RTM, pricing, promotion)

Trade & Marketing Planning

Translate brand strategy into trade and marketing plans by channel and customer

Lead advertising and media strategy, including PR and influence

Define trade marketing strategies with clear KPIs and ROI tracking

Support Key Account Managers and category manager with selling stories and promotional recommendations

Range & Pricing Management

Ensure range efficiency and profitability

Manage pricing architecture and range updates

Budget & Financial Management

Manage the yearly marketing budget

Ensure daily financial follow-up (POs, invoices, suppliers)

Identify and evaluate investment and project opportunities

Market & Performance Analysis

Analyze market performance by channel and segment (sell-in, sell-out, market share)

Monitor competition and identify growth opportunities

Track marketing, media and innovation performance and adjust plans accordingly

Execution Excellence

Lead end-to-end execution of marketing and activation plans

Ensure high-quality deployment across media, PR, in-store and innovation launches

Drive trade marketing execution and KPI follow-up

Ensure strong internal alignment through clear communication

Customer & Commercial Support

Participate in key customer meetings with Sales

Present innovation plans, market insights and growth opportunities

Daily Activities

Monitor sell-in, sell-out, market share and promotional ROI

Analyze market and competitive data by channel

Manage range changes, pricing updates and rationalization processes

Coordinate innovation launch execution and follow-up

Build, deploy and track marketing and trade activation plans

Collaborate closely with external agencies (Design, creatives, media, ...) as well as with internal stakeholders (Sales, Global, ...)

Support Sales with customer presentations and selling stories

Manage budgets, POs and invoice follow-up

Align with Demand Planning on forecasts and availability

Track media and activation performance and recommend optimizations

Ensure cross-functional alignment and communication

Qualifications & Experience

Master’s degree in Business, Commercial, Marketing or a related field

Minimum 2 to 4 years of experience in Sales or Marketing (Product/Brand Management, Sales, etc.)

Skills & Profile

Strong strategic and operational marketing skills

Proactive, positive and impact-driven mindset

Strong ownership, result-oriented and able to move projects forward

Excellent analytical and communication skills

Collaborative and effective in cross-functional teams

Hands-on, entrepreneurial and adaptable to new trends

Tools & Languages

Strong proficiency in Word, Excel and PowerPoint

Proficient in Canva for creating marketing, trade and presentation materials

Fluent in English and Dutch. French is a strong plus.

What We Offer:

Competitive Salary and Benefits Package: Enjoy a comprehensive compensation package that includes meal vouchers, Hospitalization insurance and Group insurance

Vacation Days: 30 days

Flexible Working: Benefit from 2 home office days per week to balance work and personal life.

Opportunities for Growth: Enjoy clear paths for career advancement within a global brand.

Dynamic Environment: Work in a vibrant, innovative, and inclusive company culture in brand new offices.

Continuous Learning: Access ongoing learning and development opportunities through hands-on experience and formal training programs.

Participation to external events such as conferences, Webinars & networkings

Be part of the market leader in its segment, known for its strong brand awareness

Great Colleagues: Join a supportive and dynamic team with an amazing team-spirit.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.