Product Marketing Manager

Job Description:

Role Overview

The Country Product Manager is responsible for driving the end-to-end product strategy and execution within the assigned country, ensuring strong alignment with regional priorities while addressing local market needs. This role plays a critical link between regional strategy and in-market execution, focusing on growth, portfolio optimization, and commercial impact.

Key Responsibilities

1. Product Strategy & Portfolio Management

Lead the development and execution of the country-level product strategy aligned with APAC/regional direction

Manage the full product lifecycle, including launch, growth, and phase-out

Drive portfolio prioritization based on market potential, customer needs, and competitive landscape

2. Commercial & Business Performance

Own product performance targets (revenue, market share, profitability) within the country

Translate regional growth drivers into actionable country plans

Monitor sales performance and identify opportunities to accelerate growth or address gaps

3. New Product Introduction (NPI)

Lead local NPI planning and execution in close collaboration with regional teams

Ensure effective go-to-market plans including pricing, positioning, and launch readiness

Coordinate cross-functional alignment (sales, marketing, regulatory, supply)

4. Market & Customer Insights

Gather and synthesize market insights, customer feedback, and competitive intelligence

Provide input into regional strategy based on local market dynamics

Identify unmet needs and recommend portfolio or innovation opportunities

5. Cross-functional Collaboration

Partner closely with:

Sales teams to drive product adoption and execution

Marketing (MarCom/Digital) to ensure effective campaigns

Regulatory and supply teams to ensure compliance and availability

Act as the key country contact for product-related topics

6. Pricing & Profitability

Support local pricing strategy and execution, aligned with regional governance

Monitor margins and ensure sustainable profitability of the product portfolio

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