Content Operations Coordinator, Associate, Client Segments, Wealth Management

About Us:

Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management, and wealth management services. The Firm’s employees serve clients worldwide, including corporations, governments, and individuals from more than 1,200 offices in 43 countries. As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values rooted in integrity, excellence, and strong team ethic. Morgan Stanley can provide a superior foundation for building a professional career – a place for people to learn, achieve, and grow. A philosophy that balances personal lifestyles, perspectives, and needs is an important part of our culture.

As part of the Wealth Management Marketing organization, the Digital Content Team leads digital content strategy across the Morgan Stanley Wealth Management business to deliver relevant and impactful content to clients and prospects across the FA-advised, Workplace, and Digital Direct (E*TRADE from Morgan Stanley) client segments. The Digital Content Team oversees content development and distribution, and advises partners on all aspects of content strategy to drive business impact. To be effective, we connect audience needs to our business priorities and deliver impactful content that inspires our audiences to take the intended action. We work across audiences (FA-advised, self-directed, workplace), content formats (article, video, audio, infographic, interactive) and promotional channels (web, email, social, paid media), and rely on data-driven insights to deliver the right message to the right audience in the right format at the right time.

Job Description:

The Content Operations Coordinator will be responsible for supporting the Head of Content Operations, as well as providing ad hoc support for others on the Wealth Management Digital Content Team. They will primarily focus on maintaining and updating a library of digital content for Wealth Management audiences on Morgan Stanley’s public websites, including morganstanley.com and etrade.com. Morgan Stanley Wealth Management uses content to educate advised, self-directed, and workplace audiences, with the goals of building their

financial knowledge, engaging them at key moments, and connecting them to the right Morgan Stanley solutions based on their needs.

Responsibilities:

We are looking for a junior-level operations coordinator with strong editing and project management skills to help manage the workflow involved in maintaining a fresh library of editorial content. The coordinator will:

Traffic digital content assets through review, approval, and publishing processes, utilizing the firm’s workflow and AI tools, staying on top of next steps and deadlines, including proactive outreach and follow-up with reviewers/SMEs to meet deadlines.

Support editors to refresh existing content on Morgan Stanley sites that is outdated and/or no longer compliant. This will require proficiency in editing articles about personal finance and investing, and an ability to tailor content to fit the Wealth Management brands and clients.

Maintain editorial, promotion and campaign calendars and trackers.

Coordinate content intake, review, and publishing workflows for morganstanley.com on an ongoing basis and for other Wealth Management sites (etrade.com, morganstanley.com/atwork) on an ad hoc basis.

Manage creative assets needed to promote content in owned digital channels such as web/mobile, email, and social media.

Interface with internal AEO/SEO teams on content to ensure articles are optimized for agentic and traditional search.

Distribute new and refreshed content to internal partners.

Handle admin-style tasks that are part of the workflow, such as opening tickets in operational tools like Workfront and RedOak, and managing partner relationships within those platforms.

Support ad hoc projects for the Content Team

Strong end-to-end ownership and accountability for projects; able to take assignments from intake through publication and closeout with minimal oversight.

Proactive communicator who independently engages SMEs/reviewers, follows up consistently, manages business partner relationships with enthusiasm, and confidently drives decisions/approvals to closure.

Strong editorial judgment and quality control; comfortable fact-checking, validating figures/claims, applying brand voice and ensuring content is publish-ready, including researching appropriate sourcing/citations where required.

Demonstrated deadline discipline; anticipates bottlenecks, manages dependencies, and communicates status/risks early to protect launch timelines.

Exceptional attention to detail and operational hygiene; consistently produces “final” deliverables that are complete, accurate, and aligned to required workflow steps.

Comfortable working in ambiguous and fast-moving environments; can prioritize quickly, reset plans as inputs change, and maintain quality under time pressure

Experience:

3-5 years of experience in digital media or working in the content function within world-class marketing organizations.

Understanding of financial services products and the industry, including Wealth Management businesses, a plus.

Resourceful, self-motivated, results-oriented problem-solver who is comfortable with new technologies and concepts and is a creative thinker.

Familiarity with (or willingness to learn) search-engine optimization and digital content marketing best practices.

Ability to work well with colleagues across a diverse range of working groups.

WHAT YOU CAN EXPECT FROM MORGAN STANLEY:

At Morgan Stanley, we raise, manage and allocate capital for our clients – helping them reach their goals. We do it in a way that’s differentiated – and we’ve done that for 90 years. Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - aren’t just beliefs, they guide the decisions we make every day to do what's best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries. At Morgan Stanley, you’ll find an opportunity to work alongside the best and the brightest, in an environment where you are supported and empowered. Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry. There’s also ample opportunity to move about the business for those who show passion and grit in their work.

To learn more about our offices across the globe, please copy and paste https://www.morganstanley.com/about-us/global-offices into your browser.

Our workforce reflects a broad cross-section of the global communities in which we operate, bringing a variety of backgrounds, talents, perspectives, and experiences.