Creative Strategist
About the role
Job Title: Creative Strategy Executive
Location: Mumbai
Department: Marketing / Digital Marketing
Job Summary:
We are looking for a Creative Strategy Executive to develop innovative marketing ideas, campaign concepts, and content strategies that enhance brand presence and drive engagement for our travel business.
Key Responsibilities:
Develop ad concepts and campaign ideas for Meta, Google, YouTube, and other digital platforms.
Research competitors, market trends, and winning ad creatives.
Identify customer pain points, desires, objections, and buying triggers.
Create unique hooks, offers, messaging angles, and campaign themes.
Build creative testing roadmaps for ads.
Content & Creative Planning:
Write creative briefs for designers and video editors.
Create ad scripts, storyboards, reel concepts, and video structures.
Develop content pillars and content calendars.
Plan UGC, testimonial, founder-led, and product-focused content.
Performance Analysis:
Analyze ad performance metrics.
Identify winning creatives and scaling opportunities.
Recommend creative improvements based on CTR, CPC, CPL, and conversion data.
* Conduct A/B testing of hooks, thumbnails, headlines, and formats.
Pay: ₹15,000.00 - ₹30,000.00 per month
Work Location: In person
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