Omni Demand Generation Marketing Specialist

No Relocation Assistance Offered

Job Number #174920 - Sao Paulo, Sao Paulo, Brazil

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values - Caring, Inclusive, and Courageous - we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Position: Omni Demand Generation Specialist

Location: Brazil

Role Summary

The ODG Activation Specialist supports the local market execution of our demand generation model. They assist in bringing the Brand Experience Plan (BEP) to life in-market by supporting the broader Omni Demand Generation team. This role involves supporting customer-facing engagements, coordinating with Commercial teams, and ensuring the smooth logistical execution of the synchronized commercial calendar.

Main Responsibilities

Brand Experience (BEP) Implementation Support: Assist in the in-market activation of Brand Experiences to drive brand purchase and advocacy. Help ensure that localized plans are rooted in the "Moments that Matter" for the pet parent journey.

Commercial Excellence & Execution: Support the tracking and implementation of 7P activation plans, assisting with pricing tracking, distribution priorities, and ensuring digital shelf accuracy.

Integrated Commercial Calendar Coordination: Assist the Commercial Country teams in the flawless execution of the synchronized commercial calendar, tracking deadlines and ensuring alignment.

Shopper Marketing & Asset Management: Support the execution of Omni Shopper strategies. Manage the transcreation, localization, and deployment of omnichannel Point of Purchase (POP) assets and ensure content readiness.

Insights & Competitive Intelligence: Track and compile data on the local competitive landscape and category developments to help the team uncover actionable insights for growth.

Performance Tracking: Support the monthly discipline (MoDi) by gathering data for brand performance reviews and tracking local execution KPIs.

Commercial Capability Enablement: Assist in managing the rollout of detailing and customer materials, ensuring sales teams have the necessary assets for in-market programs.

Required Qualifications

Education: Bachelor’s Degree in Business, Marketing, Customer Development, or a related field.

Professional Experience: Commercial experience in sales, marketing, or customer development roles.

Language Skills: Intermediate English or Spanish

Core Skills: Strong critical thinking, analytical capabilities, collaboration, and project management skills. Excellent oral and written communication skills.

Preferred Qualifications

Growth Mindset: Eagerness to learn and high level of curiosity to operate in a fluid, cross-commercial environment.

Omnichannel Orientation: Familiarity with the Pet Parent Shopper journey and 'Moments that Matter' across vet, brick-and-mortar, and eCommerce channels.

Analytical Proficiency: Ability to leverage AI-enabled tools and cross-commercial analytics to monitor execution effectiveness.

Our Commitment to Inclusion

Our journey begins with our people - developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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