Area Sales Manager (ASM) - FMCG
Skills
About the role
Company: Paathre's (Groceries Products) Location: Bengaluru (Field Sales) Employment Type: Full-Time Experience: 4–8 Years (FMCG Sales Preferred)
About the Role
We are looking for a dynamic and result-oriented Area Sales Manager (ASM) to lead Paathre's retail expansion across Bengaluru. The role involves managing the sales team, driving retail expansion, achieving sales targets, and ensuring effective execution of market development plans.
Key Responsibilities
Lead and manage a team of Sales Officers across assigned territories.
Plan and monitor daily beat plans, outlet coverage, and field productivity.
Drive retail expansion by onboarding new premium retail outlets.
Support the sales team in product presentations, merchandising, and retailer engagement.
Monitor pre-order generation, order conversion, and secondary sales.
Build strong relationships with key retailers, distributors, and channel partners.
Analyze sales performance, market trends, and competitor activities.
Coach, train, and motivate the sales team to achieve business objectives.
Conduct daily reviews, weekly meetings, and monthly performance evaluations.
Coordinate with brand owners & management for sales planning, promotional activities, and market execution.
Eligibility
Graduate/MBA preferred
4–8 years of experience in FMCG, General Trade, or Retail Sales.
Minimum 2 years of experience in handling a field sales team.
Two-wheeler with a valid driving license is mandatory.
Key Skills
Team Leadership & People Management
Retail Sales & Business Development
Territory & Distributor Management
Sales Planning & Target Achievement
Negotiation & Relationship Management
MS Excel & Sales Reporting
What We Offer
Attractive Fixed Salary
Performance-Based Incentives
Travel Allowance
Career Growth Opportunities
Leadership Development
Supportive Work Environment
Location:
Bengaluru (Handling North, South, East & West Zones)
Preferred Candidate
Strong leadership and coaching skills
Target-driven with FMCG sales experience
Excellent communication and negotiation skills
Ability to manage teams and drive business growth
Pay: Up to ₹35,000.00 per month
Benefits:
Health insurance
Work Location: In person
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