Digital Product Manager

Overview

Work Type: Ongoing - Full-time

Salary: $142,790 - $191,084

Grade: VPS 6

Occupation: Communications, marketing and media

Location: Melbourne - CBD and Inner Metro suburbs

Reference: 11504

About us

We create thriving places and connected communities. We plan, build and maintain Victoria’s transport, planning and land services. We are committed to a safe, inclusive and high-performing workplace.

We welcome applicants from diverse backgrounds and are committed to creating a safe, inclusive workplace where our people can thrive and do meaningful work.

Communications and Customer Experience leads best-practice communications and engagement to connect DTP with our people, customers, industry partners and communities. We work collaboratively to enrich our customers’ experience of our services, provide the information people need to get around safely and smoothly, and engage with Victorians about how they live and move, now and into the future.

About the role

The Digital Product Manager is accountable for the end-to-end ownership, strategy and delivery of digital products and the data that powers DTP’s customer-facing digital channels, with a primary focus on real-time and disruptions information. The role defines the product vision, strategy and roadmap, ensuring digital services and operational data are accurate, timely, reliable and fit-for-purpose across the PTV app, Transport Victoria website and related platforms, delivering measurable customer and business outcomes.

Operating within complex technical, operational and policy environments, the role provides product leadership across multidisciplinary teams, balancing strategic objectives with operational realities while embedding governance, continuous improvement and evidence-based prioritisation throughout the product lifecycle. The position acts as the accountable product lead for data reliability in digital channels, overseeing proactive monitoring, rapid troubleshooting and coordinated resolution of issues that impact customer information and service continuity.

Working collaboratively across business, technology, design, data and operations, the role ensures digital products and supporting data pipelines are accessible, secure, scalable and aligned with organisational priorities. The position also leads collaboration across Data & Digital, operational teams and industry operators to uplift data quality, standards and governance at source, enabling resilient, automated publishing models and reducing reliance on manual content processing and reactive fixes.

Link to the Position Description for more information

What we're looking for (Selection criteria)

You are someone who drives innovation, delivers customer-focused outcomes, and applies digital, data, commercial and project management expertise to improve services and achieve strategic objectives.

Fosters a culture of continuous improvement by embedding quality practices, encouraging new ways of working, sharing knowledge, and using performance measures to improve service delivery and outcomes.

Champions service excellence by understanding customer needs, assessing service effectiveness, and delivering solutions that create long-term value for clients and stakeholders.

Applies digital capability and strategic thinking to improve service delivery, balancing technology solutions with business needs and organisational priorities.

Uses business, procurement and financial knowledge to maximise value, support informed decision-making, manage risks, and achieve effective outcomes.

Utilises data analysis, visualisation tools, and advanced Excel skills (including formulas, pivot tables and charts) to support evidence-based decision-making.

Leads complex projects and programs, applying strong project management skills to deliver successful outcomes aligned with strategic objectives.

Designs and implements digital initiatives that leverage technology, improve business performance, support innovation, and ensure alignment with legislative and organisational requirements.

Qualifications and Experience

Relevant tertiary qualifications in communications, digital media, design, digital communications, product/project management, or equivalent experience.

5+ years’ experience managing digital products within complex organisations.

Proven experience managing Agile roadmaps, backlogs, and multidisciplinary delivery teams.

Strong ability to communicate product vision and influence senior stakeholders.

Experience delivering multi-channel digital services, system integrations, and digital solutions.

Experience in service design, business analysis, change management, user validation, iteration reviews, and User Acceptance Testing (UAT).

Pre-employment checks and employment conditions

Relevant pre-employment screening and reference checks will be required

Applicants must be an Australian Citizen, Permanent Resident or hold a valid work permit or visa necessary for the nature of the position

Recipients of Victorian Public Service (VPS) voluntary departure packages should note that re-employment restrictions apply

How to apply

Click the ‘Apply’ button to be redirected to our recruitment platform, where you may need to create an account to submit your application

Applications close at 11.59pm onThursday, 6th August 2026.

Please include both your resume and a cover letter. All applications must be submitted via the online portal, we’re unable to accept email or manual submissions

For further information about the role, please contact Shannon Purcell, Manager, Digital Products at shannon.purcell@transport.vic.gov.au

Important information: If you require any adjustments to fully participate in the recruitment process or need the advert or attachments in an accessible format (e.g., large print), please contact us by phone or email. We're here to support you.

Applications close Thursday 6 August 2026 at 11.59pm

Posted

24 July 2026