Senior Manager, Product Marketing

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Patients with mitral and tricuspid heart valve disease often have complex conditions with limited treatment options. Our Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is boldly pursuing an innovative portfolio of technologies to address a patient’s unmet clinical needs. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

The Senior Manager, Product Marketing will be responsible for managing a team, developing and executing key marketing programs and partnering closely with the US field sales force to meet physician unmet needs across the customer journey. This role spans the full TMTT portfolio of therapies and focuses on strategic, high impact engagements involving different physician stakeholders within the heart team.

How you will make an impact:

Lead and manage a high performing, commercially driven marketing team that closely interfaces with our US field team and commercial leadership

Develop and lead the execution of comprehensive marketing plans including strategies and tactics for multiple major product launches or programs and initiatives

Build relationships with key opinion leaders (KOL) to help inform therapy adoption, product launch plans and understand current market environment and competition

Design and implement customer engagement initiatives aimed at key customer segments

Coordinate with physicians to execute high impact peer-to-peer events across the TMTT portfolio

Organize on-site physician visits at Edwards headquarters and collaborate with internal stakeholders on agenda creation and execution

Ensure all engagement activities adhere to the relevant compliance standards and approval processes

Partner closely with sales and commercial leadership to align engagement strategies with commercial objectives

Collaborate with legal and compliance teams to ensure all customer engagement activities adhere to the appropriate standards and processes

Develop dashboards and measurement plans to track customer engagement program performance

Manage budgets related to programs, campaigns and projects

Travel to support field-based engagements, national conferences and regional events (up to 30% travel expected)

What you will need (required):

Bachelor's Degree or equivalent in related field and experience in marketing, sales or healthcare industry or equivalent work experience based on Edwards criteria.

What else we look for (preferred):

Experience in managing and leading a team

Strong expertise in managing external stakeholders and field team members

Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives

Excellent written and verbal communication skills and interpersonal relationship skills

Excellent problem-solving, critical thinking, and investigative skills

Proven successful project management skills

Proven expertise in Microsoft Office Suite

Strong knowledge of marketing concepts and principles

Proven ability to gain procedural and product knowledge through all available sources

Must be able to work in a team environment with global marketing team and cross functional partners

Ability to build productive internal/external working relationships

Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks

Strict attention to detail

Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization

Ability to manage competing priorities in a fast paced environment

Represents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management

Consult in project setting within specific marketing area

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For California (CA), the base pay range for this position is $139,000 to $196,000 (highly experienced).

The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.