Marketing Manager
About the role
Job Summary
We are looking for a results-driven Marketing Manager to develop and execute marketing strategies that enhance brand visibility, generate qualified leads, and support business growth in the construction and real estate sector. The ideal candidate should have experience in both digital and offline marketing, campaign management, vendor coordination, and lead generation.
Key Responsibilities
Develop and implement marketing strategies to promote residential, commercial, or infrastructure projects.
Plan and execute digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms.
Generate and nurture qualified leads in coordination with the sales and pre-sales teams.
Manage project branding, promotional campaigns, brochures, presentations, and other marketing collateral.
Coordinate with advertising agencies, creative teams, media partners, and event vendors.
Organize property exhibitions, launch events, site visit campaigns, and promotional activities.
Monitor campaign performance, analyze ROI, and optimize marketing initiatives.
Manage the company's website, social media platforms, and online reputation.
Conduct market research, competitor analysis, and customer behavior studies to identify business opportunities.
Prepare monthly marketing reports, budgets, and performance dashboards.
Ensure consistent brand messaging across all marketing channels.
Collaborate with cross-functional teams to achieve business and sales objectives.
Required Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
MBA in Marketing is preferred.
3–4 years of marketing experience, preferably in the construction or real estate industry.
Hands-on experience with digital marketing tools, CRM platforms, and marketing automation software.
Strong understanding of SEO, SEM, social media marketing, email marketing, and lead generation strategies.
Proficiency in MS Office, Google Analytics, Meta Business Suite, and Google Ads.
Preferred Skills
Strong communication, presentation, and negotiation skills.
Experience in project branding and real estate campaign management.
Analytical mindset with the ability to interpret marketing data and performance metrics.
Excellent vendor management and budgeting skills.
Creative thinking with strong problem-solving abilities.
Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
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