Product Manager

Brand

Penhaligon's

City

Ciudad de México

Work area

Marketing

The Opportunity

Plan and execute marketing plans to elevate awareness of the brand according to HQ guidelines, considering 360 campaigns in coordination with different teams (Trade Marketing, Retail, Commercial and Operations).

The Challenge

Plan, execute and follow-up marketing campaigns according to global guidelines.

Annual budget administration for the realization of marketing plan: PR activities, animations within POS and special events.

Analysis and planning of brand portfolio according to the local market.

Analysis and report on sales based on NPD to HQ teams, identifying strengths and development areas of the brand.

Planning and coordinating the influencer marketing events and media campaigns with teams according to global brand guidelines.

Planning of actions in collaboration with Sell-Through team based on detected areas to improve customer experience in the POS.

Creation and follow-up of RFQ´s to ensure timely availability of POS materials for activations according to Marketing plan.

Define education strategy with Training team to reinforce BA's / Experts knowledge on new launches and fragrance culture.

Design and validate annual distribution in collaboration with the Operations team.

Develop and follow-up special conquests to reinforce sales during high-end season aligned with Commercial and Sell-through priorities to boost sales performance.

Define and monitor the online sales strategy (e-commerce and pure players) in coordination with the E-KAM.

We'd love to meet you if...

Experiencie: 3-5 years of experience in product management (Luxury Retail & Fashion).

Education: Marketing, Business Management, International Relationships.

Languages: English - conversational skills.

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.