Social Strategy Manager

Own Adore Beauty's organic social strategy, leading creators, content and community to grow one of Australia's leading beauty brands.

23rd July, 2026

Passionate about beauty, innovation and creating content that people genuinely love? At Adore Beauty, we're more than just Australia's leading online beauty retailer, we're a community of bold thinkers, creative minds, problem solvers and doers redefining the beauty industry.

We're looking for a Social Strategy Manager to lead the next evolution of our social presence. This is a unique opportunity to define how one of Australia's most recognised beauty brands shows up across social media, creating content that is culturally relevant, commercially impactful and unmistakably Adore Beauty.

About the Role

You’ll own our organic social strategy across Meta, TikTok, Pinterest and emerging platforms. You'll lead an in-house team spanning influencer marketing, creator partnerships, UGC, content creation, community management and publishing, while partnering closely with Creative, Brand, Merchandise, eCommerce and Media to ensure social is embedded from the very beginning of every campaign. If you're equal parts strategist, trend forecaster, creative leader and commercial thinker, we'd love to hear from you.

What You'll Do

Own and evolve Adore Beauty's end-to-end organic social strategy across Meta, TikTok, Pinterest and emerging platforms.

Define the purpose, tone of voice and content strategy for each platform, ensuring every channel plays a clear role in the customer journey.

Translate beauty trends, cultural moments and customer insights into engaging social-first content that builds brand affinity and drives commercial outcomes.

Champion native storytelling across Reels, TikTok, Stories and emerging content formats.

Develop and manage an always-on content calendar aligned to brand campaigns, retail priorities and seasonal moments.

Partner cross-functionally to embed social into campaign planning from day one.

Lead, coach and develop a high-performing team across influencer marketing, creator partnerships, UGC, content production, publishing and community management.

Build best-practice community management that reflects Adore Beauty's expertise, personality and customer-first approach.

About You

You're passionate about beauty, immersed in social culture and know how to turn creativity into measurable business impact. You combine strategic thinking with strong commercial instincts and love building brands that people genuinely connect with.

You'll bring:

Proven experience developing and executing organic social strategies for retail, beauty, lifestyle or consumer brands.

Experience leading and developing high-performing social, content or creative teams.

Demonstrated success growing engaged communities across Meta, TikTok, Pinterest, YouTube and emerging social platforms.

Strong analytical capability with experience using social insights and performance data to optimise content and strategy.

Experience with Meta Business Manager, TikTok Ads Manager and social analytics platforms.

Excellent stakeholder management and cross-functional collaboration skills.

Experience managing online communities, customer engagement and social issues or crisis response.

Why You'll Love Working at Adore Beauty

Generous 40% staff discount across our incredible range of beauty products.

12 weeks paid parental leave for all parents.

Birthday Leave plus Wellbeing Week (six additional days of leave each year).

Flexible hybrid working with a collaborative, high-performing team.

Ongoing learning, development and career growth opportunities.

The opportunity to shape the future of social at one of Australia's most recognised beauty brands.

The chance to make this newly created role your own within a growing ASX-listed business.

About Adore Beauty Founded in 2000, Adore Beauty has grown from a small Melbourne garage start-up into one of Australia's leading beauty retailers. Today, we're home to more than 300 global brands and 20,000+ products, united by our mission to make beauty accessible to everyone.

We're driven by curiosity, collaboration and a commitment to doing the right thing. As we continue to grow our omnichannel business, we're looking for passionate people who are excited to help shape what's next.

Ready to Create What's Next? If you're excited by the opportunity to shape the social future of one of Australia's most iconic beauty brands, we'd love to hear from you.