Senior Key Account Manager

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful product

tts that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

As a Key Account Manager at BIC, you will be responsible for driving and expanding BIC’s presence across major B2C retail customers in the Netherlands, including Food Retail, Drugstores, Toy Stores, and Local Discounters.

This is a hybrid role combining strategic account management of existing key customers with business development (hunting) responsibilities to unlock new opportunities and BIC’s footprint in the Dutch retail market.

You will own the full commercial process - from defining go-to-market strategies to closing deals and ensuring strong in-store execution - while working cross-functionally with marketing, category management, and field sales teams.

Why Join BIC?

Ownership & Impact: Drive both growth of existing accounts and expansion into new strategic retail customers

Entrepreneurial Role: Combine account management with business development in a high-impact market

Career Growth: Develop expertise across sales, negotiation, category management, and go-to-market strategy

Dynamic Environment: Work in a fast-paced, collaborative international setting

Key Responsibilities

Account Management (Farming)

Manage and grow a portfolio of established strategic retail accounts in the Netherlands

Build and maintain strong, long-term customer relationships

Develop and execute account plans focused on volume, value and market share growth

Ensure accurate forecasting and pipeline management

Business Development (Hunting)

Identify and unlock new business opportunities in underdeveloped or untapped retail customers

Proactively open doors with large retail players and establish strategic partnershipsand BIC’s distribution footprint

Define and implement go-to-market strategies tailored to new accounts

Lead the full sales cycle from prospecting to contract negotiation and closing

Sales & Performance Management

Monitor and analyze account and market performance to identify growth opportunities

Translate insights into actionable commercial strategies

Drive promotional plans and commercial activations in collaboration with internal teams

Stay ahead of market trends, competition, and category developments

Customer Relations & Negotiations

Lead negotiations on contracts, pricing, and trade terms with both existing and new customers

Build strong senior-level relationships with key stakeholders

Position BIC as a strategic partner delivering value through insights and category expertise

Cross-Functional Collaboration

Work closely with marketing, category management, supply chain, finance, and field sales teams

Ensure excellent execution of launches, promotions, and in-store activations

Provide market and customer insights to continuously improve commercial performance

Qualifications

Education: Masters degree in Business, Sales, Marketing, or related field

Experience:

+10 years of experience in key account management and/or business development

Proven track record in both managing large retail accounts and developing new business

Experience in the Dutch retail landscape (Food, Drug, Toy, Discounters) is a strong plus

Languages: Fluent in Dutch and English

Technical Skills: Strong MS Office skills (Excel, PowerPoint)

Key Competencies

Strong commercial mindset with both hunter and farmer capabilities

Proven ability to open doors and develop new strategic accounts

Excellent negotiation and influencing skills

Strategic thinker with strong analytical capabilities

Results-driven and highly autonomous

Strong collaboration and stakeholder management skills

What We Offer

Competitive salary and benefits package

Company car / mobility package

Flexible working environment

Career development opportunities within an international company

A dynamic and entrepreneurial role within a leading global brand

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.