Gestionnaire, planification média

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

OVERVIEW OF THE ROLE

The Manager, Media Planning works closely with the planning Director on all aspects of media planning and is the primary day-to-day contact with the client. Working with cross-functional teams to access all services offered by EssenceMediacom, you will ensure that client objectives are met.

As such, you will maintain a high level of involvement with the account entrusted to you, promoting the highest quality media product and customer satisfaction. You will also be responsible for the development and growth of more junior team members, ensuring that they are exposed to all necessary facets of the planning process.

YOUR RESPONSIBILITIES

Develop and maintain relationships with clients and agency partners

Lead the development of media plans, including media analysis to support recommendations

Use research tools (Vividata, Commspoint, ComScore, EssenceMediacom proprietary tools, etc.) to develop recommendations

Prepare and present media plans, including objectives, strategy and rationale based on data and sound thinking

Supervise, guide, and advise media planning team members on day-to-day activities

Delegate work effectively and guide media planning team members to deliver seamless work to the client

Keep abreast of all communications with the planning team, including buy approvals, tracking reports, buy changes, etc.

Ensure ongoing campaign management

Assume financial accountability for media by working with client and partner agency finance departments.

Participate in client/agency meetings as the day-to-day representative of the media department's product group

Act with integrity in managing relationships within the agency and with media partners to ensure brand understanding, sell ideas more effectively and contribute to positive agency reviews

Meet with industry representatives to gain knowledge of all phases and touch points of media partners

Have an in-depth knowledge of the Quebec market and its culture

Demonstrate understanding of client's business

Actively seek, investigate, and pursue new communications and innovation opportunities.

YOUR PROFILE

Proven verbal and written communication skills; strong presentation skills

Outstanding time management skills and proven ability to prioritize and organize workload, while operating under tight deadlines and managing multiple projects

Ability to work on your own initiative; proactive, forward-thinking mindset; consistently demonstrate a practical, well-organized approach to all tasks

Ability to foster collaborative relationships with other multidisciplinary teams

Mastery of media plan implementation with a thorough understanding of the media planning process involving multidisciplinary teams

Comprehensive knowledge of research tools and media planning software required for the role

Strong analytical, mathematical, and quantitative skills

Proficiency in media tools (Prisma, DDS, Media Tools)

YOUR QUALIFICATIONS

College diploma or bachelor's degree, preferably with specialization in advertising, marketing, business administration or communications, or equivalent work experience

More than 5 years of relevant media experience, with a preference for media planning

Experience in the full cycle of strategy and media plan development

Ability to develop strategic thinking and recommendations rooted in knowledge of the client's category, consumer insights, the competition and a brand's communications ecosystem

In-depth knowledge of Microsoft Office suite (Excel, Word and PowerPoint)

Demonstrated critical thinking and problem-solving skills

Ability to communicate concisely and clearly both orally and in writing in both French and English

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