Global Brand Lead, Gonal-f (All Genders)

Work Your Magic with us!

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

Your role:

The Global Brand Lead for Gonal-f defines the integrated brand strategy and brand plan in line with the TA strategy with a clear focus on must-win battles and strategic initiatives, incorporating internal and external expert input. Defines strategic direction on financial performance at global level. He/she leads the Global Brand Team, sets and executes brand strategy at global level and ensures interaction with key countries.

Key Responsibilities

Shape the strategic direction for Gonal-f, by defining and implementing integrated and cross-functionally aligned global brand strategy.

Understand and leverage the interplay and inter-dependence between different brands in the portfolio, and ensure the Gonal-f global brand plan is aligned with the over-arching portfolio strategy

This role is pivotal in ensuring that the foundation of the Fertility portfolio (Gonal-f) stays robust, with sharp scientific differentiation led value proposition; and that marketing initiatives are effectively aligned with broader business goals and market dynamics.

Defines global brand strategy for Gonal-f:

Defines global brand strategic imperatives and ambition and ensures that they are considered in regional & country brand planning

Co-leads integrated brand planning together with Medical & GVAP

Leads Global Brand Team (forum for cross-functional and cross-regional alignment on strategy and operations)

Develops global marketing tactics (e.g. campaign, events, brand books, digital marketing assets, etc.) addressing common needs across regions

Coordinates launches at global level (for applicable LCM initiatives), develops launch plan (incl. Go to Market model) and global marketing materials, and consolidates global business cases working closely with GTL and GVAP lead

Strategic relationships with customers (e.g. KOLs) in the therapeutic area to support commercial activities in alignment with compliance guidelines

Ensures long term success of brand (e.g. SD ambition, production capacity, etc.)

Financial (long term strategic P&L):

Drives medium- long term financial planning (e.g. SD) and alignment with regions

Tracks performance & mitigates headwinds with support of RFLs

Sets geographical business priorities, including RA roll-out plans, supply allocation priorities and business model

Facilitates best practices sharing across regions

Ownership for global commercial evaluations in BD/AM projects such as Commercial Forecasting and cost assessment for operational expenditure to derive a solid Business case working together with LCM lead.

Who you are:

Bachelor’s degree in Marketing, Business, or Life Sciences; an advanced degree (MBA, MS, or MPH) is preferred

Minimum of 5-7 years of pharmaceutical marketing experience, with at least 2 years in a role managing cross-functional projects and matrix set-up

Fertility experience and expertise is preferred.

Proven track record of success in building and executing robust brand strategy and achieving revenue growth.

Strategic mindset with the ability to think long-term, anticipate market trends, and drive business growth and profitability.

Excellent cross-functional collaboration and stakeholder management abilities.

Ability to connect with country teams from diverse geographies and healthcare landscapes – to build impactful global brand strategy.

Team-player, with ability to understand and leverage the interplay and inter-dependence between different brands in the portfolio.

HC-GS-FM Strategic Marketing

What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!