Marketing Automation Manager

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.

Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.

Our brand promise - Makes Work Life Better™- Reflects our commitment to employees, customers, partners and communities globally.

About the Opportunity:

We are seeking a highly technical Marketing Automation Manager (Developer) to help design, develop, and optimize Dayforce's global marketing automation ecosystem.

Working closely with the Marketing Automation Partners, this role focuses on Adobe Marketo Engage architecture, reusable automation frameworks, integrations, and technical innovation. The position is ideal for someone who enjoys solving complex technical challenges and building scalable marketing automation solutions.

What You'll Get to Do :

Marketing Automation Architecture Development

Partner with marketing stakeholders and leaders to identify business needs, translate requirements, and design scalable marketing automation solutions

Act as a trusted advisor to marketing teams on campaign strategy, lifecycle design, and automation best practices

Develop and maintain scalable Marketo program templates, tokens, folders, and automation frameworks.

Build and optimize complex Smart Campaigns, workflows, nurtures, and operational programs.

Design reusable automation solutions that improve scalability and reduce manual effort.

Marketing Automation Architecture & System Optimization

Design and maintain scalable Marketo architecture, including program templates, data structures, and workflows

Drive continuous improvement of systems, integrations, and processes across the MarTech stack (e.g., Salesforce, webinar platforms)

Own and optimize lead management frameworks, including scoring, segmentation, and lifecycle models

Ensure data integrity, governance, and compliance across systems

Process & AI Innovation

Identify opportunities to automate repetitive operational tasks.

Support AI-enabled workflow development and intelligent automation initiatives.

Develop reusable technical assets and documentation.

Recommend improvements to increase platform efficiency.

Quality & Enablement

Review technical builds completed by execution teams.

Create technical documentation, SOPs, and best practices.

Mentor junior execution resources on Marketo standards.

What’s in it for you:

Be part of a growing, supportive team, with the ability to work with members across the entire marketing team

Encouragement to be the best version of yourself at and away from work:

Support for your total well-being through our Live Well, Work Well programs targeting all aspects of your life

Giving where you’re living: volunteer days, Dayforce sponsored events, and our very own charity, Dayforce Cares

Opportunities to fuel your career growth through numerous internal programs

Skills & Experience we Value :

3–6 years of Adobe Marketo experience

Strong understanding of Marketo:

Smart Campaigns

Tokens

Program Templates

Lead Lifecycle

Data Models

Salesforce experience

HTML/CSS

JavaScript (preferred)

REST API experience (preferred)

Excellent troubleshooting skills

Comfortable working EST hours with global teams

What Would Make You Stand Out:

Marketo Certified Expert

Salesforce Administrator

API development

AI workflow experience

Enterprise marketing automation architecture

MarTch system integrations

Experience with project management tools (Asana, Smartsheet, Monday, etc.)

What’s in it for you

We encourage individuals to apply based on their passions.

Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.

With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.

Artificial intelligence may be used in the screening, assessment, or selection of applicants for this position.

Fraudulent Recruiting

Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraud

Dayforce actively monitors all job applications to ensure authenticity. Submissions determined to be fraudulent or misleading will be declined from the recruitment process