Manager, Website Marketing

Overview:

As a Senior Website Marketing Manager (Webflow) at Consilio, you will play a pivotal role in shaping how prospects, clients, candidates, and partners experience both the Consilio and Lawyers On Demand (LOD) brands online. Reporting to the CMO, you will lead the ongoing development, optimization, and evolution of our websites to strengthen brand visibility, improve lead generation, and create exceptional digital experiences.

This role blends hands-on website development with strategic optimization. You will spend the majority of your time working directly in Webflow, building new pages, improving existing experiences, managing site structure, optimizing user journeys, and implementing enhancements that improve website performance. You will own implementation from idea through launch, continuously identifying opportunities to make the website more effective and taking action to bring those improvements to life.

You will collaborate closely with product marketing, performance marketing, content, creative, and business stakeholders to ensure our websites support key business priorities while delivering a modern, intuitive, and high-performing user experience.

Responsibilities:

Website Ownership & Strategy

Lead website management for Consilio and LOD

Develop and refine a website optimization roadmap aligned with business goals, campaign priorities, and marketing objectives

Identify opportunities to improve user experience, lead generation, engagement, conversion, and content discoverability

Evaluate user behavior, search data, website performance metrics, and stakeholder feedback to prioritize improvements

Serve as the internal expert on Webflow capabilities, website best practices, and emerging digital experience trends

Webflow Development & Site Management

Own day-to-day development and management of both websites within Webflow

Build and launch new pages, landing pages, templates, microsites, and digital experiences

Manage CMS collections, site architecture, reusable components, and content publishing workflows

Implement website enhancements directly in Webflow from concept through launch

Maintain website quality, responsiveness, accessibility, and brand consistency across all experiences

User Experience & Conversion Optimization

Continuously improve navigation, page layouts, user journeys, and conversion paths

Identify and implement opportunities to improve lead generation and overall website performance

Partner with marketing teams to optimize campaign landing pages and conversion experiences

Develop and execute website experiments and optimization initiatives

Apply strong design judgment to improve the effectiveness and usability of website experiences

SEO & Website Performance

Improve technical and on-page SEO across the website

Optimize metadata, internal linking, content structure, and information architecture

Monitor and improve website speed, mobile performance, and technical health

Ensure new content and pages adhere to SEO best practices

Identify and activate opportunities to increase organic visibility and website traffic

Analytics & Continuous Improvement

Define KPIs to evaluate website performance, engagement, conversion, and search visibility

Use analytics and audience insights to continuously improve website effectiveness

Track performance of website enhancements and optimization initiatives

Maintain a prioritized pipeline of future improvements and enhancements

Build a culture of continuous website evolution rather than periodic redesign projects

Key Performance Indicators

Website-generated leads and conversions

Growth in organic search visibility and traffic

Engagement and conversion performance across key website journeys

Landing page effectiveness

Website speed, performance, and technical health

Delivery and impact of website optimization initiatives

Quality and consistency of website experience across brands

Qualifications:

6-8 years of experience managing, developing, and optimizing business websites

Demonstrated expertise with Webflow, including page development, CMS management, site architecture, responsive design, and site administration

Proven experience building and maintaining websites directly rather than managing third-party developers

Strong understanding of user experience, conversion optimization, website analytics, and SEO

Experience with Google Analytics, Google Tag Manager, Search Console, and related digital marketing tools

Ability to translate business goals and marketing priorities into effective website experiences

Comfortable making light design enhancements and copy refinements when needed

Working knowledge of HTML, CSS, JavaScript, and website integrations preferred

Experience in legal services, SaaS, technology, or professional services preferred

Strong project management and cross-functional collaboration skills

Insight-driven and comfortable owning KPIs and optimization plans

Naturally curious, proactive, and energized by continuous improvement

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