Omnichannel Marketing Manager

Job Description

Red Oak North in Dublin is our commercial Head Office for our Animal Health and Human Health businesses in addition to several global and national support services including Clinical Research, Medical Affairs, Regulatory Affairs, Sales, Policy Communications and Marketing.

A fantastic opportunity has arisen for an Omnichannel Marketing Manager within Animal Health. Reporting to the Companion Animal Marketing Manager, this role works collaboratively with Business Unit Directors, Veterinary Advisors, Sales Team and other functions. you will Manage multiple digital marketing projects across the CA Business Unit.

What you will do:

Bring energy, knowledge, innovation, and leadership to carry out the following:

Social media strategy and execution for the key platforms, including Facebook, Instagram, and Twitter

Manage omnichannel marketing activities, including translating the overall campaign strategy into appropriate channel execution plans, coordination of creative content production, reporting, and optimisation with partner teams

Guide creative execution through briefings for digital channels (email, SMS etc.) and through close collaboration with the CABU Marketing Manager and overarching campaign strategy to ensure channel creative and digital user experiences are seamlessly developed in a customer-centric language, align to larger product campaign goals and channel best practices.

Formulate and executes test strategies focused on improving key metrics

Work closely with the CABU Marketing Manager to manage calendar for omnichannel campaigns ensuring the latest activities are reflected and shared with relevant stakeholders.

Initiates and implements channel growth strategies for B2C and B2B markets that drive organic growth of email and SMS subscriber bases

Leverages analytics data to measure results, gain insights into campaign performance, and optimise channel performance

Manage and support existing and future digital projects across the business, including CONNECT customer login solution

Preparation of materials for sales meetings and attendance at sales meetings as required

Work closely with Marketing Manager, Technical Manager BU Assoc. Director to manage the approval of promotional materials

Develop and maintain appropriate record keeping systems to ensure compliance with all relevant external guidelines, legislation and internal policies procedures, including promotional material approval and tracking, Purchase Order management, contract management and promotional budget tracking

Management of and participation in project groups as appropriate

In order to excel in this role, you will more than likely have:

Relevant third level degree (digital marketing, marketing, veterinaryorrelevant experience

Marketing experience within the pharmaceutical industry preferred but not essential

Demonstrated experience actively leading email, SMS, and other digital channels with deep understanding of digital marketing concepts and metrics

Understanding marketing automation systems.

Knowledge of the Irish Animal Health / veterinary industry is an advantage

Project management experience is desirable

Sound technical knowledge with an advanced ability to impart knowledge through training and provision of technical marketing presentations

Detail-oriented, solutions-driven, organised, multi-tasker who works well under pressure with ability to manage complex projects to produce high-quality, effective campaigns

Strategic thinker who is analytical and able to derive meaning from data and make sound recommendations for communication optimisation

Impressive communication and presentation skills for multiple management levels, including senior leadership.

Demonstrated ability to make sound business recommendations and decisions.

Please dont hesitate to contact the Talent Acquisition Advisor assigned to this role should you need any support during our recruitment process.

We are committed to flexible working where possible, and this is why our Company has introduced a new hybrid working model for office-based colleagues around the world.

Please feel free to speak to us about what flexibility means to you during your application.

Required Skills:

Brand Marketing, Business-to-Business (B2B), Creative Campaign Development, Digital Marketing, Marketing, Marketing Budget Management, Marketing Data Analysis, Marketing Strategy Implementation

Preferred Skills:

Social Media

Current Employees applyHERE

Current Contingent Workers applyHERE

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Merck Co., Inc., Rahway, NJ, USA, also known as Merck Sharp Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

08/7/2026*A job posting is effective until 11:59:59PM on the dayBEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the dayBEFORE the job posting end date.

Requisition ID: R409230