CRM Campaign Executive - Salesforce Marketing Cloud

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.

Internal Grade E/EB9

Job Description

Experian Consumer Services looking for a CRM Campaign Executive to join our D2C marketing function to help shape the future of customer engagement by crafting seamless customer journeys and delivering impactful campaigns.

This is a Hybrid, London-based role (40% in the office) reporting to the Head of CRM Data & Operations

What You'll Do

Lead the end-to-end email deployment process – from planning and execution to testing and delivery. You will ensure campaigns and triggered communications go out on time, every time.

Champion customer-centricity by embedding fair treatment and regulatory compliance into every campaign.

Build and maintain responsive, accessible HTML email templates with dynamic content, using tools like Taxi for Email and Litmus for testing.

Continuously optimise campaigns through A/B testing, performance analysis, and actionable insights.

Be the subject matter expert on email best practices, design trends, and innovations in CRM and marketing automation.

Collaborate cross-functionally with creative, data, and product teams to deliver high-impact campaigns that drive engagement and conversion.

Qualifications

Proven experience in CRM and B2C campaign management, with a strong grasp of customer lifecycle marketing.

Hands-on experience with a CRM tool such as Salesforce Marketing Cloud, Journey Builder, and dynamic content.

Proficiency in HTML for email focused on design and accessibility

Data-drive – you love using insights to improve targeting, segmentation, and performance.

Familiarity with tools like Taxi for Email, Litmus, and SFMC.

AI literacy

Additional Information

Benefits include:-

Great compensation package and discretionary bonus plan

Core benefits include pension, bupa healthcare, sharesave scheme and more!

25 days annual leave with 8 bank holidays and 3 volunteering days. You can also purchase additional annual leave.

Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @experian.com email address. Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit experian.com/careers.

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