Marketing Manager

About us

Accelerate your career with Dick Lovett

Dick Lovett has grown to become one of the South West's leading automotive retailers, representing a number of the motoring industry's biggest and most prestigious manufacturers. Come and grow with us.

About the Role

At Dick Lovett, we're proud to represent some of the world's most respected automotive brands. We're now looking for a Marketing Manager to lead marketing activity across BMW, MINI, and Jaguar Land Rover, helping to drive commercial success, strengthen customer relationships, and maintain the exceptional standards associated with these market-leading brands. This is an exciting opportunity to join a family-owned business where marketing plays a central role in supporting our dealerships, our customers, and our long-term growth.

We're looking for a marketing leader who combines commercial thinking with a collaborative approach. Someone who enjoys developing people, building strong relationships, and rolling their sleeves up to help the team succeed.

Job Opportunity

Reporting to the Head of Marketing, you'll be responsible for planning, delivering and evaluating marketing activity across the BMW, MINI, and Jaguar Land Rover franchises.

Working closely with dealership management teams, manufacturer partners, and our in-house Digital, Content and Design specialists, you'll ensure campaigns are commercially effective, aligned with manufacturer standards, and delivered to the highest quality.

You'll also lead and develop a small team, creating a positive environment where people feel supported, challenged, and able to do their best work.

Key Responsibilities

Develop and deliver integrated marketing plans supporting New Car, Used Car and Aftersales objectives.

Lead multi-channel campaigns across digital, social media, CRM, content, events and traditional marketing.

Manage budgets to maximise ROI and marketing effectiveness.

Partner with Heads of Business and dealership leaders to align marketing with operational priorities.

Coach, support and develop team members through feedback and performance management.

Build strong relationships with BMW, MINI and JLR marketing teams, ensuring brand compliance.

Monitor campaign performance, customer engagement and market trends, using data to improve outcomes.

Support retention and lead nurturing through CRM activity and customer journey development.

Manage agency, partner and supplier relationships.

Deliver accurate reporting, analysis and performance tracking.

Identify opportunities to improve market performance, customer experience and commercial results.

Keep stakeholders informed of campaign plans, activity and results.

Company Benefits

27 Days Holiday (plus Bank Holidays)

Employee Car Ownership Scheme

Bonus scheme

Private Medical Insurance

Health cash plan – Claim back medical costs

Rewards platform – Gym & high street discounts

Contributory Pension Scheme

Regular Pay Reviews

Life Assurance

Servicing, Parts and Accessories Discounts

Employee Assistance Programme

Staff Referral Scheme

Learning and Development

Enhanced Family Leave

Volunteering Opportunities

Onsite Parking

Essential Skills

We'd love to hear from you if you have:

Previous experience in a marketing management role.

Experience leading, managing or developing people.

Strong organisational and project management skills.

A commercial mindset and the ability to measure and improve marketing effectiveness.

Excellent communication and stakeholder management skills.

Experience delivering digital marketing, CRM, and customer communication programmes.

A collaborative, positive, and solution-focused approach.

The ability to manage multiple priorities while maintaining high standards.

It would be advantageous if you also have:

Previous experience within the automotive industry.

Experience working with premium or luxury brands.

Knowledge of manufacturer marketing programmes and standards.

If you're an experienced marketing professional looking for an opportunity to lead, develop others, and make a meaningful contribution within a successful and supportive business, we'd love to hear from you.

DEI Statement

We all have a ‘Personal Role in Delivering Excellence’ at Dick Lovett

This doesn’t just refer to our customers, this phrase is pivotal to our hiring process, onboarding, and how we look after our staff and treat each other at Dick Lovett. We are committed to providing a safe and respectful environment for all.

The company appreciates the advantages of being an equal opportunities employer and recognise the importance of having a diverse and inclusive team. When everyone feels that they are included and are appreciated for their performance, we will be able to deliver on our promise of customer satisfaction.