Copywriter

Overview

This copywriter develops compelling, customer-focused content that supports The Vitamin Shoppe’s ecommerce, marketplace, and omnichannel marketing initiatives. This role is responsible for creating Amazon A+ Content, product detail page copy, product descriptions, promotional messaging, and marketing assets that drive engagement, conversion, and brand affinity.

The copywriter translates product features, wellness benefits, and brand positioning into clear, persuasive, and DSHEA-compliant messaging. This role requires a strategic writer who understands retail, digital commerce, SEO best practices, and customer behavior, while balancing brand voice, regulatory considerations, and performance goals.

Highly organized and detail-oriented, this individual manages multiple projects simultaneously and thrives in a fast-paced retail environment where accuracy, speed, and creativity are equally important.

Responsibilities

Write and optimize Amazon A+ Content, storefront content, and enhanced brand content that improves customer understanding and conversion

Develop compelling product descriptions, feature bullets, FAQs, and on-page copy for The Vitamin Shoppe website

Translate scientific, nutritional, and product information into consumer-friendly, benefit-driven messaging

Ensure all product and marketing copy adheres to brand guidelines, legal and regulatory requirements, and marketplace standards

Create copy as needed for a variety of marketing channels, including email, SMS, paid media, landing pages, web banners, promotional campaigns, and retail signage

Manage multiple projects simultaneously while meeting deadlines and adapting to changing priorities

Collaborate with designers and creative partners to ensure copy and visuals work together effectively

Qualifications

Experience writing Amazon A+ Content, ecommerce product copy, or marketplace content preferred

3+ years of professional copywriting experience, preferably in ecommerce, retail, CPG, health and wellness, or digital marketing

Bachelor’s degree in English, Marketing, Communications, Journalism, or related field, or equivalent experience

Strong understanding of customer-focused, conversion-driven copywriting principles

Ability to simplify complex product information into clear, engaging consumer messaging

Experience working within brand guidelines while adapting tone and messaging across channels

Ability to manage multiple deadlines and projects in a fast-paced environment

Strong attention to detail and commitment to accuracy

Experience with project management and collaboration tools a plus (i.e. Workfront and Teams)

Passion for health, wellness, fitness, and nutritional supplements preferred

Equal Opportunity Policy

We firmly believe that every Health Enthusiast has the right to be treated with dignity and respect. Our goal is to maintain a satisfied and productive team of Health Enthusiasts. The keys to reaching that goal are effective leadership, equal application of fair human resources policies, competitive wages and benefits, and close attention to all health enthusiast matters. The Vitamin Shoppe is committed to the principle of fair and impartial treatment of our Health Enthusiasts.

Health Enthusiasts with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of their Human Resources representative. We will not allow any form of retaliation against Health Enthusiasts who raise issues of perceived discrimination in good faith. To ensure our workplace is free of artificial barriers, violation of this policy may result in disciplinary action, up to and including discharge.