South America Product Marketing Coordinator

Job Description

Hybrid: for this position is required to be on site 3x/week

The role

Product Marketing Coordinator build the bridges among product development, marketing, and sales, by developing and executing 360° strategies to drive the product's value to the market.

What you will do (responsabilities):

Build and Support short/mid-term strategies for product lines: content, trim levels, configurations, price, mix and volume, color palettes, special series

Define and monitor the 360° product strategy (sales performance, training, CRM, Advertisement, Distribution, Price, Test drive, etc.)

Create product communication brief together with Communication team

Collaborate in the development of long-term strategies along with Product Planning area

Define tactical market research to get ad-hoc insights from customers.

Ensure strategies are aligned with the Dealers Product Committee.

Develop strategies and tactical plans to improve the KPIs of its product line throughout the lifecycle, applying comparably equipped pricing analysis, sales and stock mix, market share, performance by channel (DS and TD)

Ensure flawless and impactful launches

Participate in cross-functional forums for applying product changes: PETs, MCOs workshops, Design Workshops, Infotainment workshops etc

Participate in global strategies with Product Global Marketing

Ensure delivery of support materials for new releases: MEV’s, S&O’s, Sales Package

Lead launch Go-to-Market Strategy

Support product events together with VSSM, PR and MKT Planning.

Building materials for the gates of GVDP VSSM (MVR, MLR, MLA).

Reflect product updates or needs on PCCRs

Develop and support TOP leadership presentations

Support and integrate work with GMSA Product Marketing team

Location : São Caetano do Sul/SP

Your skills and abilities (required qualifications):

Graduation: Administration, Engineering, Marketing or related

Postgraduate: MBA with focus Marketing will be a differential

Languages: Fluent in English and Portuguese (mandatory) / Spanish (desirable)

Previous Experience in Product, Planning, Marketing or Sales at automotive market

Microsoft Office advanced knowledge

Availability to work at São Caetano do Sul plant

Availability to travel (local and international)

What can you give a competitive edge (preferred qualifications):

Action Oriented/ Customer Focus;

Dealing with ambiguity/ Learning on the Fly;

Peer Relationships/ Presentations Skills.

#LI-AS

About GM

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Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire .

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