Performance Marketing Manager
Skills
About the role
Digital Marketing Location: Ahmedabad (Work from Office) Shift: Night Shift Salary: ₹25,000 – ₹75,000 per month (based on experience and skills) Experience: 3–8 years Department: Marketing / Growth
About the Role:
This is a hands-on role for someone who enjoys owning campaigns end-to-end and is measured by pipeline and revenue, not just vanity metrics.
Key Responsibilities:
Plan and execute digital marketing campaigns across channels (email, LinkedIn, paid ads, SEO/content) to generate qualified leads.
Work closely with the sales team to align marketing efforts with sales targets and ensure a steady flow of quality leads.
Develop and refine product positioning and messaging that resonates with target audiences (recruiters, staffing agencies, HR teams).
Manage lead generation funnels - from awareness to conversion - and continuously optimize for cost and quality.
Run and optimize paid campaigns (Google Ads, LinkedIn Ads, Meta) within budget.
Track, analyze, and report on key metrics (CAC, conversion rates, pipeline contribution, ROI).
Collaborate on content (landing pages, email sequences, case studies, social posts) to support campaigns.
Conduct market and competitor research to identify new growth opportunities.
Manage CRM and marketing automation tools to nurture and qualify leads.
Required Skills & Qualifications:
3–8 years of experience in digital/growth marketing, preferably in SaaS, B2B, or tech.
Hands-on experience with lead generation and demand generation.
Working knowledge of paid advertising platforms (Google Ads, LinkedIn, Meta).
Familiarity with SEO, email marketing, and marketing automation tools.
Strong analytical skills - comfortable working with data and marketing metrics.
Good communication and copywriting skills.
Ability to work independently and collaborate with sales.
Comfortable working night shifts from the Ahmedabad office.
Preferred (Good to Have):
Experience marketing a SaaS or recruitment/HR-tech product.
Experience working with US/international markets (relevant for night shift).
Knowledge of CRM tools (HubSpot, Salesforce, Zoho).
Pay: ₹25,000.00 - ₹75,000.00 per month
Benefits:
Leave encashment
Shift availability:
Night Shift (Required)
Work Location: In person
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