Category Marketing Manager Sweets & Snacks
Skills
About the role
Category Marketing Manager Sweets & Snacks (m/f/d)
In the Marketing Team at the Heidelberg location
Startdate: immediately
fulltime
Fixed term contract
What would be your key responsibilities
You will act as the voice of the market, the customers and their consumers for the category of Sweet Goods & Dairy and develop a deep and complete understanding of external dynamics and trends impacting market opportunities, value proposition and integrated solutions.
Turn market and consumer insights into growth opportunities for ADM’s solutions through cross-functional collaboration
Develop a deep knowledge of product technical features and benefits, as well as portfolio opportunities and the ability to recommend new strategies to grow revenues overtime
You will partner and work in collaboration with global and regional business team members, as well as product teams, to drive strategy and growth
Create meaningful and differentiated value propositions to drive stakeholder engagement and value.
You develop and accelerate customer demand creation initiatives in support of ADMs portfolio and solutions for Sweet Goods & Dairy and their value propositions in the B2B marketplace.
Support insight-driven innovation and portfolio growth strategies, crafting and implementing “go-to-market” strategies and action plans
Promote and build insightful value creation for the company and for our customers by driving and supporting portfolio strategies – from insights to innovation and commercialization
You build strong cross-functional partnerships to identify customer needs, drive new product development, and support customer engagement, trade events, PR, and marketing initiatives
Partner with commercial teams in the development of key customer demand creation and growth strategies, as well as developing targeted presentations and sales enablement tools
You are a representer of ADM’s vision through innovative ingredient solutions that address evolving nutritional challenges
What will make you successful
You successfully graduated in Marketing, Business Administration or related food/nutrition science with a strong affinity to B2B/B2C marketing
You have gained multiple years of experience in the food & beverage industry in B2B solutions business
You have proven success in B2B marketing, working in matrixed environments, with a strong track record of developing innovation, programs and promotions to drive growth in the food, beverage and ingredient industry
You communicate confidently in English and have strong presentation skills; German proficiency at C1 level is required
You have demonstrated success in leading marketing and innovation programs cross-functionally
You are experienced in articulating insights into customer innovation opportunities within the food, beverage and ingredients industry
You know how to analyse and synthesize relevant consumer, market, category and technical insights
You combine strong analytical thinking with a hands-on approach to solve challenges and drive results collaboratively
You thrive in cross-functional and international environments, building strong relationships through outstanding communication and interpersonal skills
You bring a collaborative mindset and the ability to influence stakeholders to achieve shared goals
You are willing to travel as part of your job (EU)
You hold a valid European work permit
What you will get
Challenging tasks, short decision-making processes and a high level of personal responsibility in a modern work environment with flexible work time models
Room for innovative thinking and growth
A company culture which promotes continuous learning and diversity
Excellent career opportunities in a world leading nutrition company
An attractive remuneration including a variety of social benefits like subsidized health & fitness offers
#IncludingYou
Diversity, equity, inclusion and belonging are cornerstones of ADM’s efforts to continue innovating, driving growth, and delivering outstanding performance. We are committed to attracting and retaining a diverse workforce and create welcoming, truly inclusive work environments - environments that enable every ADM colleague to feel comfortable on the job, make meaningful contributions to our success, and grow their career. We respect and value the unique backgrounds and experiences that each person can bring to ADM because we know that diversity of perspectives makes us better, together.
About ADM
At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give customers an edge in solving the nutritional challenges of today and tomorrow. We’re a global leader in human and animal nutrition and the world’s premier agricultural origination and processing company. Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more. From the seed of the idea to the outcome of the solution, we enrich the quality of life the world over. Learn more at www.adm.com.
Req/Job ID
111041BR
#LI-Hybrid
Ref ID
#LI-TN1
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