Digital Marketing Manager (Ads Manager)
Skills
About the role
Job Title: Digital Marketing Ads Manager
Location: Sector V, Salt Lake, Kolkata Job Type: Full-Time Experience: 2–5 Years Salary: Up to ₹60,000 CTC (Based on Experience) Working Days: 6 Days a Week (Alternate Saturdays Off & Sunday Fixed Off) Working Hours: 9:30 AM – 6:30 PM
About the Company
FastInfo Group is a diversified organization offering professional services across Legal, Education, and Digital Marketing. We are looking for a result-oriented Digital Marketing Ads Manager to lead and optimize paid advertising campaigns across multiple digital platforms.
Key Responsibilities
Plan, execute, and optimize paid advertising campaigns on Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
Manage campaign budgets and ensure maximum ROI.
Conduct keyword research, audience targeting, and competitor analysis.
Monitor campaign performance and prepare detailed performance reports.
Perform A/B testing for creatives, landing pages, and ad copies.
Track conversions using Google Analytics, Google Tag Manager, and Meta Pixel.
Coordinate with the creative and content teams for campaign execution.
Optimize lead generation campaigns to achieve business objectives.
Stay updated with the latest digital marketing trends and platform updates.
Required Skills
Hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Ads.
Strong understanding of PPC, CPC, CPM, CPA, and ROAS.
Experience with Google Analytics (GA4), Google Tag Manager, and conversion tracking.
Knowledge of remarketing, audience segmentation, and funnel optimization.
Excellent analytical and reporting skills.
Strong communication and problem-solving abilities.
Eligibility
Bachelor's degree in Marketing, Business, or a related field.
2–5 years of relevant experience in Digital Marketing and Paid Ads Management.
Google Ads and Meta certifications will be an added advantage.
Why Join Us?
Competitive salary package.
Career growth opportunities.
Collaborative and dynamic work environment.
Opportunity to work on multiple brands and industries.
If you're passionate about performance marketing and have a proven track record of managing successful ad campaigns, we'd love to hear from you.
Pay: ₹30,000.00 - ₹60,000.00 per month
Benefits:
Paid sick time
Paid time off
Provident Fund
Work Location: In person
Questions about this role
Want AI Applyd to auto-apply to roles like this?
We tailor your resume per posting, fill the forms, and track replies for you.