Brand Manager – Marketing (Performance Marketing)

Whatsapp Please: 9989072666

Job Title: Brand Manager – Marketing (Performance Marketing)

Experience: 5 to 8 Years

Location: Hyderabad (Work from Office/Hybrid as applicable)

About the Role

We are looking for a strategic and hands-on Brand Manager – Marketing who will be responsible for driving end-to-end marketing initiatives for the brand. The ideal candidate should possess strong expertise in performance marketing, brand management, campaign planning, digital marketing, and marketing analytics. This role requires someone who can take complete ownership of the brand's marketing strategy and execution while effectively collaborating with the in-house creative, content, design, and digital teams to deliver business outcomes.

Key Responsibilities

Brand Strategy & Marketing Management

· Develop and execute integrated marketing strategies aligned with business objectives and brand goals.

· Own the overall marketing calendar, including campaigns, launches, events, seasonal promotions, and brand initiatives.

· Drive brand positioning, messaging, and communication across all customer touchpoints.

· Plan and manage annual, quarterly, and monthly marketing plans along with budget allocation.

· Monitor brand performance, market trends, customer behavior, and competitor activities to identify growth opportunities.

· Ensure consistency of brand guidelines across all marketing and communication initiatives.

· Collaborate with leadership teams to align marketing objectives with business goals.

Performance Marketing & Digital Growth

· Manage and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other relevant digital platforms.

· Plan and execute lead generation, website traffic, conversion, and remarketing campaigns.

· Monitor campaign performance metrics including ROAS, CPL, CPA, CAC, CTR, Conversion Rate, and Customer Lifetime Value.

· Develop audience segmentation strategies and customer journeys to improve campaign effectiveness.

· Optimize landing pages, conversion funnels, and campaign creatives to maximize performance.

· Manage marketing attribution models and conversion tracking across digital platforms.

· Continuously test and optimize campaigns using A/B testing methodologies.

Marketing Operations & Campaign Management

· Lead the execution of integrated marketing campaigns across digital, social media, website, email marketing, and offline channels.

· Coordinate with the in-house design, content, video, and digital teams to ensure timely delivery of marketing assets.

· Prepare campaign briefs and provide strategic direction to internal teams.

· Manage website content updates, SEO initiatives, and marketing automation requirements.

· Support event marketing, partnership campaigns, and brand activation initiatives.

· Ensure all campaigns are executed within timelines, budgets, and performance targets.

Analytics, Reporting & Optimization

· Track and analyze marketing performance using data-driven insights and dashboards.

· Prepare weekly and monthly marketing reports highlighting campaign performance, lead quality, conversions, and business impact.

· Utilize analytics tools to identify customer acquisition opportunities and optimize marketing investments.

· Provide actionable recommendations for improving campaign performance and customer engagement.

· Maintain accurate reporting of marketing KPIs across all channels.

Cross-functional Collaboration

· Work closely with Creative, Performance Marketing, Content, Sales, Operations, and Leadership teams to drive business objectives.

· Collaborate with agencies and external partners whenever required.

· Mentor and guide internal marketing team members to ensure alignment with strategic goals.

· Stay updated with emerging marketing trends, AI-powered marketing tools, and industry best practices.

Required Skills

· Brand Strategy and Marketing Management

· Performance Marketing (Google Ads, Meta Ads, LinkedIn Ads)

· Digital Marketing Strategy and Campaign Management

· Marketing Analytics and Reporting

· Lead Generation and Conversion Optimization

· Google Analytics (GA4)

· Google Tag Manager

· Google Search Console

· SEO and Website Optimization

· Marketing Automation Platforms

· CRM and Lead Management Systems

· Social Media Marketing

· Budget Planning and Marketing ROI Management

· Campaign Planning and Execution

· Marketing Funnel Optimization

· Stakeholder and Team Management

· Strong Communication and Presentation Skills

AI Tools (Preferred)

· ChatGPT

· Gemini

· Claude AI

· Canva AI

· Perplexity AI

· HubSpot AI Tools

· Google AI Marketing Tools

Preferred Qualifications

· Bachelor's degree in Marketing, Business Administration, Communications, or a related field. MBA (Marketing) is preferred.

· 5 to 8 years of professional experience in Brand Management, Performance Marketing, or Digital Marketing roles.

· Proven experience managing end-to-end marketing functions for a brand.

· Strong hands-on experience in performance marketing and marketing analytics.

· Experience managing cross-functional teams and multiple marketing initiatives simultaneously.

· Excellent strategic thinking, problem-solving, and stakeholder management skills.

· Ability to thrive in a fast-paced, performance-driven environment.

Pay: ₹70,000.00 - ₹90,000.00 per month

Work Location: In person