Head, Performance Marketing

Company Description

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience - fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

We are looking for a highly-driven and motivated Head, Performance Marketing to join our regional team. If you are looking for a place where you can make a direct impact, then this may be the place for you! The ideal person for this role has a strong understanding of how paid performance marketing works across search and paid social channels, brings a sharp eye for creative optimisation, and thrives in a fast-paced and dynamic work environment. As a Head, you will manage and develop a team while owning channel strategy and performance across 16 countries.

What's On Your Plate

Lead, manage and develop a team of performance marketers, setting direction, coaching for growth, and fostering a collaborative and inclusive environment

Own the performance marketing strategy across APAC and Europe, launching and optimising high-impact evergreen and integrated campaigns across paid search and paid social channels

Own and manage channel budgets, pacing spend against targets and reallocating toward the highest-ROI opportunities

Drive creative optimisation across channels, shaping ad creative strategy, running creative testing, and applying performance insights to improve relevance and efficiency

Leverage AI and automation tools to streamline manual performance marketing workflows (campaign setup, bid management, reporting, and creative iteration), freeing up time for strategy and experimentation

Work cross functionally and cross regionally to develop, launch and track high-impact evergreen and integrated concepts

Determine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention

Track and maintain campaign performance and benchmarks to measure effectiveness of digital media, gathering insights continuously to build best-in-class practices

Measure, analyse and report performance across your channels, driving channel mix and budget decisioning

Leverage data to produce analyses on media channel performance and ROI

Qualifications

6+ years of hands-on experience managing performance marketing campaigns (Web & App) across multiple major channels (Google, Apple, Meta, or TikTok), with a proven track record of successful channel innovation

Experience leading and developing a team, with a management style that fosters collaboration, open communication and mutual respect

Direct experience with app performance marketing (e.g. Google App Campaigns, Apple Search Ads) and/or paid social platforms (e.g. Meta, TikTok); exposure across both search and social is a strong advantage

Strong understanding of creative optimisation - creative testing, iteration, and using performance data to improve ad effectiveness

Solid working knowledge of analytics tools (e.g. Google Analytics, Adjust, Appsflyer)

Working knowledge of both pixel and mobile app measurement and tracking, with the ability to resolve ad operations issues that affect campaign tracking and performance

Proven track record of working with significant marketing budgets and optimising campaigns at scale

Understanding of A/B testing, multivariate testing, and incrementality

Highly analytical and structured thinking, with a passion for numbers and problem-solving, as well as a strong ability to think creatively

Capable of handling multiple projects and tasks, prioritising effectively, and working independently in a fast-paced environment

Strong interpersonal and communication skills, suited for senior management

Additional Information

Think beyond one market: Own campaigns across APAC & Europe.

Grow fast: Join a fast-moving company where your ideas can make a real impact.

Great people, great vibes: Work with a supportive manager, collaborative team, and colleagues from all over the world.

Experiment & innovate: Test bold ideas, challenge the status quo, and shape our growth story.

Best of both worlds: Enjoy a flexible hybrid way of working with time at home and in the office.

Perks you'll love: Food vouchers, foodpanda perks, wellness benefits, and plenty more to keep you fuelled!