Sr Conversion Rate Optimization (CRO) Strategist

For remote roles based inside of the United States can sit in any of the following 19 states: CO, CT, DC, FL, GA, IL, KS, MA, MD, MI, MS, MO, NC, NJ, NY, OK, PA, TX, and VA. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift.

Simplistic is in search of a creative and technical Sr. Strategist, Conversion Rate Optimization (CRO) to support our Optimization Team. This role will take full ownership of the test implementation, analytics stack, and reporting process; analyzing website and implementing strategies to increase the conversion rate.

About Simplistic:

We are an eCommerce design, development, and optimization agency for D2C brands on the Shopify/Shopify Plus platform.

As one of the founding Shopify Plus partners, we pride ourselves on being forward thinkers and experts in all things Shopify. Our expertise is under constant renovation to keep us at the forefront of the D2C eCommerce landscape.

Our mission is to craft tailored digital experiences to suit the voice and needs of each client. Best-in-class service and thought partnerships allow us to establish long-lasting strategic relationships with our clients.

As a Sr. Strategist, Conversion Rate Optimization (CRO), this role could include:

Own the CRO testing roadmap and prioritization framework across multiple client accounts

Mentor and provide QA/feedback on junior strategists' test hypotheses and heuristic analyses

Translate CRO test results into business impact narratives (revenue, conversion lift, LTV) for client and internal stakeholders

Contribute to the evolution of internal CRO methodologies, frameworks, and best practices

Conduct new business audits to identify growth opportunities and inform strategic recommendations

Continuously monitor eCommerce trends and create meaningful case studies based on obtained learnings

Support new business scoping efforts, including defining project needs and deliverables

Provide sales support to help drive new business development and client acquisition

Assist leadership with monthly company syncs, including populating decks and presenting updates to the broader team

Collaborate with clients to understand their design goals and develop strategies to achieve them

Complete heuristic analyses of website designs

Conduct competitive research of direct and indirect competitors to motivate A/B tests

Design and hypothesize CRO tests, focusing on opportunities to test higher-performing visual assets, copy, and layout of content sections on Shopify eCommerce websites

Create and present client-facing presentations to inspire website optimizations

Analyze top-funnel (i.e., marketing, Landing Page, etc.) content to identify areas for improvement and to streamline high-converting content throughout the website experience

Make ongoing recommendations for improvement to Shopify website experiences

Required Competencies

Expert-level knowledge on the Shopify Plus Ecosystem

Strong familiarity with Google Analytics 4, Google Tag Manager, and other supplementary analytics tools

Expert-level knowledge on website design, best practices and eCommerce trends

Proven experience in conversion rate optimization

Proficiency in A/B and multivariate testing methodologies

Strong communication and collaboration skills, with the ability to work effectively with both technical and non-technical stakeholders

Preferred Competencies

Strong understanding of tag and pixel tracking within the Shopify Ecosystem

Experience with Convert, VWO, Intelligems, Optimizely, or other A/B testing tools

Experience with MS Clarity, HotJar, Lucky Orange, or other heatmapping tools

Self-starter and ability to work in an ever-changing environment

A passion for staying up to date with industry trends and best practices

5+ years of experience at Shopify Plus Agency(ies), serving 8+ clients simultaneously